Case study of amazon Essay Example | Topics and Well Written Essays - 2000 words

Case study of amazon - audition ExampleIn the end, Amazon.com aims to run its primary and secondary business operations under these three pillars selection, worth and convenience. Firstly, selection means providing a wider selection of products and services to three customer groups. Secondly, determine means maintaining price leadership without sacrificing its product quality. Lastly, convenience means enriching the purchase decision cycle of the three customer groups from make the product selection easier to keeping efficient purchase, payment, and delivery schemes.The key to understanding the external environment of Amazon.com lies on revisiting its three customer groups. Firstly, in serving the consumer customers, Amazon.com serves both as retailer and producer. Secondly, in serving the trafficker customers, Amazon.com stands as retailer. And lastly, in serving the developer customers, Amazon.com acts as producer. With this, it can be claimed that the presence of Amazon.com i n both digital and physical environments makes it susceptible to various macro-environmental forces, which can be observed by using two frameworks PESTEL and quintette Forces Model.Firstly, different political factors continue to influence the business operations of Amazon.com. As such, it can be express that the company does not only need to abide by the rules of honest e-commerce transactions, it must also find out effective and efficient dealerships with the suppliers of its products and services. However, difficulty arises by the time the applicable cyber laws are considered. Since transactions happen digitally, the bridal of critical laws may or may not be based on the geographical emplacement of the customers.Secondly, economical factors also affect the operations of Amazon.com as they comprise mainly of interest rates, taxation changes, economic growth, inflation, and exchange rates. For one, higher