Thursday, October 31, 2019

Small and Medium Entreprises in an international context Essay - 1

Small and Medium Entreprises in an international context - Essay Example he play of market dynamics and the intensity of competition to get set up, operate, overcome problems and manage to survive is the overall background of this research paper, signifying the basic interest of customer orientation of SME, extending to how it is done by the owner / managers, trends and success. In this section of introduction, the reader will encounter a general idea of SME’s, what are they, SME’s in the UK, and further focus on the region of Yorkshire and Humberside (which is the base region of this research paper). Then it states about the position and perception of this study the researcher is going to take the interest in the topic. Last but not the least, is the research structure that how I am going to do the research, tools to be used, systematic procedure in relation to the guidelines stated out, its limitations and advantages. Designing a method so as to favour investment, in SMEs, innovation training and clusters of enterprises, elements that are considered particularly important in the context of economic development, modernisation and employment prospects and standard of living, innovation and entreprenureship and growth. In the United Kingdom, it has remained one of the main destinations of FDI inflows. The ability of the region to attain and retain investment and skilled people reflects on the quality of life and environment and perceptions of the region as a good place to live and do business. The U.K. labour govt. have made it known that the future U.K. economy will become increasingly reliant upon SME’s with the formulation: -National Skill Task Force. (The opportunity to networks and access to world class value-adding information.) This region is clearly defined sub-regions, West and North Yorkshire, Humber and South Yorkshire. This region has experienced significant economic upheaval in the last decade, running down of the coal industry, decline in heavy industry, restructuring of steel industry. The majority of SME

Tuesday, October 29, 2019

International and Comparative Employment Relations Essay

International and Comparative Employment Relations - Essay Example The works on the labour standards and race to bottom are rather limited in the existing literature. Developed countries are now under the radar as there have been evidences that OECD countries are compromising on their labour protection issue. Many multinational companies like Foxconn are increasingly coming under scrutiny due to the unfair labour practices promoted by them (Chan, 2013). The purpose of this essay is to discuss the optimal labour standards mechanisms that should be developed by multinational companies so that they can qualify to be sustainable. The essay first establishes the problem that is being faced by the labourers and then discusses possible measures to improve the situation. The problem of race to bottom in labour market has been traced to the collective bargaining power of the labourers. The research conducted by Javorcik and Spatareanu (2011) had shown that multinational companies have been greatly deterred to enter into countries which have high labour costs on account of collective bargaining, a condition which is largely prevalent in the developed countries. The research conducted by Davies and Vadlamannati (2013) had shown that OECD countries have greatly relaxed their labour practices and joined the race to bottom. Their research had pointed out that it is not the labour laws which have gone through changes. It is rather the labour practices related to the enforcement of labour laws which have been hampered to a great extent. This behaviour of the countries can be directly seen as an attempt to attract higher Foreign Direct Investment (FDI). Similar findings were also made by Olney (2010) and he had observed that nations are engaged in a cut thro at competition with one another to reduce labour standards.

Sunday, October 27, 2019

The History Of Communication History Essay

The History Of Communication History Essay Before the discovery of radio waves, telegraphy had been developed as a means of communication. Telegraph meant long-distance writing in Greek. Earlier means of communication included smoke signals, torch signaling, heliographs (flash mirrors), and signal flags were used to convey message over distance (Crowley Heyer, 2002; Farnham, 2005). In the 18th century various methods of communication came into use. They were mainly used in the military arena during the French revolution and the Napoleonic wars. This period marked the development of the first optical telegraph system. By the mid 1800s this system covered about 5000 km and involved more than 550 stations (Farnham, 2005). In the Late 1800s first radio signals were sent across the English Channel. During the titanic disaster, the challenges of unresponsive ineffective radio operators were witnessed. This led to the enactment of Radio Act of 1912. This required that at least two radio operators be on board all vessels carrying more than 50 passengers, and at least one operator be on duty in the Marconi room all the times while the vessel was underway (Farnham, 2005). The 1912s marked the development of radio telephony, or voiceless communication using radio waves in safety and military communications. During this period, the development of amateur radios was taking place in countries with this technology. Amateur radio operator, Hiram Percy Maxim came up with what is now known as the American Radio Relay League (ARRL) whose role was to set up a voluntary network of associated radio amateurs to facilitate the long-range relay of radiograms. The reliability and accuracy of relaying messages through such means was very important for military, commercial and public services (Farnham, 2005). Microfinance is the practice of making small loans to farmers or business owners too poor to provide collateral. The research could help lenders establish more successful microfinance operations. Details are published in the Journal of Development Economics. What this helps us do is better understand which microbanks are successful throughout the developing world-and why, says Christian Ahlin, associate professor of economics at Michigan State University. The microfinance movement has exploded during the past two decades, Ahlin notes, with more than 100 million customers now borrowing small loans from more than 10,000 microfinance institutions around the world. The movement was thrust into the spotlight in 2006 when Grameen Bank, a Bangladesh microbank, and its founder, Muhammad Yunus, were jointly awarded the Nobel Peace Prize. Ahlin and colleagues from New York University and the University of Minnesota examined the experiences of 373 microbanks worldwide. Because borrowers of microloans typically are third-world farmers or operators of tiny businesses in rural, isolated settings, it wasnt clear how they are linked to the larger economy, he says. Ahlin was surprised to find that as the larger economy grew, the microbanks profit margins grew as well, nearly one-for-one. For example, if the economic growth rate increased 5 percent, a typical microbanks profit margin went up by 5 percentage points. The finding of this study is not that context is everything, but that it does help explain significant differences in performance of the microbanks, Ahlin explains. Microbanks generally grow more successfully in countries with less of a manufacturing base, such as Nigeria and Mongolia, as opposed to more industrialized nations such as China and Indonesia. Ahlin says this is likely because manufacturing jobs tend to crowd out the more entrepreneurial-related jobs supported by microloans. The researchers also say that better developed governing institutions can impact microfinance business negatively by driving up costs, for example, suggesting that borrowers may benefit from a hands-off regulatory approach. Finally, microfinance institutions generally cover costs more easily in countries with a per-capita income of about $6,000-countries that are not too poor, but not too rich either, Ahlin says. In extremely poor countries, he says, there may be a lack of education to run a microenterprise and little demand for goods beyond basic food and medicine. But that doesnt mean lenders should steer clear of the most impoverished nations, Ahlin points out. On the contrary: The research findings could help support the case for more sustained donor support of microfinance in those areas. Although covering costs internally may be harder, Ahlin says, the impact could be greater in these poorer countries. Communication in the Cold War Introduction Cold war was a period between 1945 and 1991 involving the conflict between the United States and the Soviet Union. It was over the military might, often characterized by the struggle between capitalism and communism. Communication played a vital role in cold war, mostly in the use of various means to convey propaganda (Crowley Heyer, 2002; Jenks, 2006). The historical account of the mass media influence on the population has a very negative background. As pictured by Taylor (1997), the blind are leading the blind à ¢Ã¢â€š ¬Ã‚ ¦ sleaze and sophistry have triumphed over sophistication and subtlety and biased presentation of foreign news has resulted in serious distortion and misunderstanding (pp.1). The application of technology in global communications played a fundamental role especially during cold war. As indicated by Taylor (1997), the cold war created an environment that prompted new rules à ¢Ã¢â€š ¬Ã‚ ¦ in which the control, manipulation and dissemination of information à ¢Ã ¢â€š ¬Ã‚ ¦ (pp.28) became very essential. The United States was committed to freedom of information in their transaction with other nations in an attempt to win their support. With time technological advances from radios, through the television to faxes, satellites and e-mails changed the initial perceptions (Taylor, 1997). Communication during the cold wars Before the United States involvement in the Second World War in 1940, the ARRL established an Emergency Corps that trained on frequencies not initially used by casual amateurs. Up to this day military radio system has involved the training of personnels and continued tests. The cold war reached its greatest heights in 1952. During this period, Radio Amateur Society was formed under the effort of the Civil Defense. This development and many others were as a result of the recognition of the essence of disaster and emergency communication. In the cold war period, transistors and integrated circuits were also invented. It also saw the improvement of frequencies from the lowest to microwaves (Farnham, 2005). By 1945 the debate was still ragging on whether the United States should continue with its broadcasting via the Voice of America (VOA) after the end of the Second World War. It was viewed by many as a weapon of war hence could not be part of foreign policy. The government was however hesitant in abolishing the VOA. On the other hand, the Soviet Union continued with their intention of extending their coverage to most parts of Eastern Europe. Their enmity with the United States prompted the continuation of VOA expansion to integrate the Russian language in 1947. This was out of the United States optimisms that radio would be successful in penetrating the communication barriers experienced during the World War II. By 1949, the Americans were under extreme fear over the infiltration of communists in the United States. That year saw the enactment of the Central Intelligence Agency Act by the Congress. Besides, the establishment of the CIA, this act enabled the setting of a new radio servi ce as a project for public diplomacy. National Committee for a Free Europe organization was also established to address the plight of exiles from Eastern Europe. Funded by the CIA, this organization established Radio Free Europe (REFE) in 1950, beginning its broadcast in July of the same year from Germany. Another radio targeting the Soviet Union (Radio Liberty or RL) was created by a similar organization of exiles. Since it was also broadcasting from Germany, the RL signal faced constant jamming by Soviet leaders from its inception. Jamming was a technology used by the Soviet Union to interfere with the radio transmission (Parsons, n.d). Computing in the Cold War It is commonly believed that war influences the rate of technological development. This is probably true in the arena of computing. Many earlier machines such as the ENIAC and the Mark I for instance were invented for military calculations. It is however believed that the cold war promoted the greatest advances in computing (I-Programmer, 2010). The computer was very important in for gathering and processing information about the enemys whereabouts. An example is the SAGE (Semi Automatic Ground Equipment) computer system used by the United States to track any movement in the sky, to send signals of any nuclear attack. In 1940s, the Whirlwind computer, the fastest model available was built at MIT. Although not understood by many, Whirlwind computer was an important tool for flight simulations. In 1945 the Air Defense Committee was formed. It recommended the need for integrating the radar system in the newly invented computers. The radar was important in detecting airborne objects and the computer monitored and verified the objects to ensure that they familiar (I-Programmer, 2010). This was an important step since both computer and the radar system were new technologies which whose impact were unimaginable in the first place. It was quite ambitious to think of the interconnection of a radar network stations and central computer data processing in the absence of a modem. Mass storage devices, graphical visual display unit and computers were still made of valves. In 1951g, the Project Lincoln research was initiated to develop the new system with the supply of computer hardware (Whirlwind I) and data communications from the Air Force Research Laboratory (CRL) (I-Programmer, 2010). Cold War Propaganda In the early period of the cold war, the British government established a voluntary civil defense with the objective of protecting the nation from the enemy in case of attack. The civil propaganda was successful in mobilizing many people to participate in the war (Jenks, 2006).During the cold war both the United States and the Soviet Union were involved in propaganda. In the period of the Red Scare, characterized by mass hysteria over communism, the United States government perpetuated this hysteria in movies, comics, books and even lessons in schools. It was mostly focused against communism reign. The use of propaganda had negative impact on the population. Both the America and the USSR used propaganda to instill hatred of their enemies in their citizens and also to ensure that the citizens would fully support the government. The two countries used different media for conveying their propaganda. The Soviet Union used military prowess to impress their citizens while America relied on Hollywood and the media. The result of the propaganda was the victimization of many employees in the government and Hollywood. For this reason many innocent people were caught in between the wrangles and suffered ruined lives as a consequence (Kerrington, 2007). The electronic medium commonly in use that time was the black and white television. Although quite costly, many could still afford one. The use of television opened a fresh page in the propaganda war. It was used to dispel fear that the Soviet Union was on the wrong side. It promoted the idea that white Americans were superior over the other races and there could easily be victorious over the Soviet Union (Hudson Stainer, 1997; Kerrington, 2007). Another form of the media in America in that period was the radio. While not everybody could afford the television, everybody at least had a radio. It was a symbol of family union since most members of the family could gather around it at dinner session to listen to news briefings or their favorite programs. It was quite valued and people took extra care to maintain it. It was the best way to reach the vast population. The united p states government took the initiative to perfect the broadcasts. The government invested largely in the Voice of America which enabling broadcast to reach the Philippines, Germany and Japan. Movie theaters were flocked by people of all ages as relief from the worries of life (Hudson Stainer, 1997; Kerrington, 2007). The propaganda reached its greatest height especially in the wake of Senator McCarthys leadership. Films were used to convey the idea that the Soviet Union was going to win unless the patriotic Americans determined to wipe out communism. It would portray the importance of upholding the traditional values advocating for goodness over evil in the attempt of defeating the enemy. Some movies focused on highlighting the negative side of communism. Such movies received a lot of financial support from the government. Examples include the Red Nightmare, nowadays referred to as The Commies Are Coming, and the Invasion USA! presently these types of movies lack the impact they had during the cold war, they are even taken as comedies in most occasions. Initially, they drew a lot of seriousness and they were even integrated in the curriculum of civics and history in schools. Some such as the James Bond movies are presently still enjoyed (Kerrington, 2007). People could also be exposed to propaganda through literature. Several fiction novels, the paperback novels, and comics were used to propagate anti-Soviet or communism ideologies. They were readily available due to their low cost. These novels depicted the heroic actions of the cowboys in their rescue missions. On the other hand, the non-fictional books were also extremely biased negatively depicting the threat posed by communism. The comics, focusing mainly on the young generation were aimed at inculcating hatred for the communists. Communists were also not allowed to express their idea freely; they were prevented from teaching in colleges and at secondary level. As a result many people lost their jobs because of such stance (Kerrington, 2007). Soviets were not exempted from propaganda. They also had radios, literature and films. Their form of propaganda involved the demonstration of e military might by constantly holding military marches. These were used to remind the public that their army was the most invincible. Stalin propagated his against the Americans via the radio, always insisting that communists should uphold their togetherness. The Americans were painted as racists, sexists, treacherous and indifferent to others. In Stalins perspective the Americans were ignorant, and America faced probable defeat. Unlike the American methods, Stalins methods of propaganda were more direct. They were also equally successful (Kerrington, 2007). Conclusion Communication played greatly defined the cold war. Various means of communication such as the televisions and radios were used by both parties of the conflict to marshal civilian support against their enemies. As portrayed above this period was marked by the distortion of foreign reporting, issuance of threats, and accusations which were only made possible via the mass media.

Friday, October 25, 2019

La Traviata :: essays research papers

La Traviata A Commentary The film â€Å"La Triviata† displayed a fundamental romantic attack on conventional bourgeois morals, arguing that a good heart is more important than social acceptance, that the distinctions which split the beau monde (socially elite) from the demimonde (courtesans) are harsh and hypocritical, and that true love must triumph over all. Alfredo’s father destroyed this relationship when he pays visit to Violetta and request she break off the relationship with his son. Alfredo’s sister is engaged to be married, but if word of his affair with Violetta were to get out, the engagement would be terminated. During this time even the most respectful families would not even want to associate with another family in which one of the members was entangled with such a sinful person. This demonstrates that marriage is viewed as a business arrangement put together by families, rather than by the love between two people. Like the characters in the film, women in the 19th century didn’t have many choices in life. They were expected to get married and be supported by a husband. For those few who didn’t sometimes became prostitutes or if they were lucky, courtesans. Any woman who slept with a man before marriage was thought to be â€Å"ruined† (unfit to wed), and should be shunned as a social outcast. For many such women prostitution was a means of survival. Violetta represents the extent of female independence in the 19th century. She uses men to ‘survive’ by accepting gifts and money, but she is not trapped in the legal repression of marriage. Violetta’s life is filled with parties and wealthy male companions provide her with far more excitement in life than would the traditional role of marriage. However, Violetta’s choice is misleading, for she knows that a woman in this time can’t go against tradition without facing severe repercussions. Contradictions and hypocrisy was prevalent between the lives and values of the bourgeois gentlemen. Prostitution and gambling were extremely popular and widespread, at the same time they were being publically condemned. Men were expected to have mistresses whom they supported financially; but they were expected to conceal that fact, and they were expected not to fall in love with them.

Thursday, October 24, 2019

Company Case Prius: Leading a Wave of Hybrids Essay

1. What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors? In order for the reader to have an understanding of this question is important to begin by defining Micro-environment. This term is a factor of the Marketing Environment and it consists of the issues that, in one way or another, affect the company’s ability to serve its clientele in a close and direct way. This includes factors such as customers, suppliers, competitors, shareholders, employees and media (among others). Having this in mind, it could be safe to state that the micro-environmental factors affecting the first and second generation of the Toyota Prius are the customers and the competitors. Consumers, getting affected by the gas prices, were looking for an answer to their prayers. Toyota gave them the answer, a vehicle that would allow people to save on gas as well as provide good and efficient service. Once the first generation Prius was released, although not too pretty or fancy, it served to its purposed and customers were buying it. The other factor, competitors, is pretty obvious. Everybody wants a piece of the pie. Auto makers such as Honda started developing and/or implementing the hybrid system on some of their vehicles. Toyota’s answer was to keep developing what already has been a success, the Prius. A second generation was developed and released. This time the new generation was even more fuel efficient. It also included more technical advances, more room and several other factors that would make all types of clientele to be interested. 2. Outline the major macro-environmental factors – demographic, economic, natural, political and cultural – that have affected the Prius sales. How well Toyota dealt with each of these factors? Macro-environmental factors deal the larger societal forces that affect the microenvironment. Some of the factors are demographic, economic, natural, technological, political and cultural forces. With that said, I believe the macro-environmental factor that affected the Prius sales (in a positive way) is the Natural forces. Now, it would not be fair if I do not mention the technology force as well as the economic one. So there is a vehicle that saves on gas, which means that also helps with the pollution. Technological advances are probably the base of the Prius and this gets even better with the second generation. The first generation was fairly basics while the second generation was release with more gadgets and extras. The prices of the gas keep raising non-stop. That fact definitely affected the sales of the Prius, especially in a society dominated by Sport Utility Vehicles (SUVs) Macro-environmental factors Demographics Demographics are the study of human societies in terms of size, location, gender or race among other statistics. Based on these factors organizations develop marketing plans to target possible customers. Economics Basically, economics is the study of how society chooses to use its resources. I believe this factors contributes to the government and other entities to offer incentives towards buying vehicles such as the Prius. Natural This macro-environmental factor involves the use of natural resources to increase the interest of the customers. To be â€Å"green† is what is selling these days. Societies have a great interest and feel very positive about saving the planet. Toyota’s marketing team has utilized such factor in a very positive way to cause sensation about the vehicle. Technological Well, after all, what would society be these days without all the technological advances? New technologies are hitting society constantly. Technology offers the opportunity for enhancement of current products as well as new ones. Toyota, using technology, made customers aware of upcoming vehicle. Utilizing tools such as the Internet it distributes brochures and all types of information about the Prius previous to its release. Political What would a society be without the government and its laws? This force is, with no doubt, connected to the economic one. Toyota, along and other auto makers were able to obtain tax and other incentives for people who would buy the hybrid vehicles. If other forces didn’t cause any interest, this one definitely would. So, now you can save on gas and can also save on taxes. Also, in some cases, you were allowed to drive on the HOV lines even if only one person was driving. Isn’t the government a good thing? Cultural This force along with demographics would set a base for what customers are interested in. Toyota’s strategy hit society in what could probably be the best time. Gas prices are high and people drive vehicles that are not economical. Society is in the need of change and Toyota was offering a solution. 3. Evaluate Toyota’s marketing strategy so far. What has Toyota done well? How might it improve its strategy? In my opinion, and based on the case, Toyota brought a new product with a fairly strong marketing strategy. The only problem that I find is that the vehicle’s target range is limited. The first generation of Prius was very simple and basic. It did not offer all those benefits and gadgets that come standard in many vehicles these days. On the other hand, the second generation brought a lot of changes, specifically technological advances. It also included a bit more of luxury and better style. This time Toyota, in my opinion, was carrying a more power marketing strategy pointed to more types of consumers. I think that Toyota is heading into the right direction in regards of its marketing strategies. Also, the Prius seems to be improving greatly in technological advances. Not only it running more miles per gallon but it also full of gadgets that make people interested about it. It is no myth that Toyota has leaded the automotive market with several of their vehicles. The whole Prius team including its marketing group is doing a great job when it comes to developing and advertising. 4. GM’s marketing director for new ventures, Ken Stewart, says â€Å"if you want to get a lot of hybrids on the road, you put them in vehicles that people are buying now. † This seems to summarize the U. S. auto makers’ approach to hybrids. Would you agree with Mr. Stewart? Why or why not? I believe I would agree with Mr. Stewart. It is a fact that people are buying cars because they like them or need them, and not necessarily because of gas efficiency. Now, if you add the gas efficiency factor it may motivate the consumers. In my opinion, the Prius is one of the ugliest cars that I have ever seen. Would I buy it based on the fact that will save me on gas? I wouldn’t buy it, not only it’s ugly, but also it does not serve to my purposes and tastes. Now, if we were talking about an SUV such as the GM Tahoe, I would probably be interested. Not only serves as an SUV, it also looks good and helps me save gas and to contribute with the environment. The Prius, although very economic on gas, may not be the best car for a family of six. Therefore, having other options that are based on the same concept could be very beneficial for Toyota, or any automaker out there.

Wednesday, October 23, 2019

Discuss Classic Film Posters Essay

Introduction Movie posters today are considered collectibles and rare ones fetch high prices. Great movie posters are hard to find. Historically, most posters are cut and paste jobs that do not sell the movie very well while a great poster could intrigue, shock, inspire as well as excite.   To create sensation and convince viewers, it should be aesthetically beautiful or original as well memorable that a single glance will make the viewer go inside the theatre to watch. According to Kinross (1991), graphic design is the activity that evolved out of what has been known as ‘commercial art’ closely linked to advertising, drawn or painted illustration. The graphic designer is generally acknowledged among themselves as professional designers who are able to work across a range of fields with different media including companies and corporate bodies, book or magazine publishing, exhibition design, signing and architectural graphics, television graphics, posters, among others. Hollis acknowledged that up to the Second World War, artists who are either painters or sculptors such as Kurt Schwitters, Willi Baumeister, and Friedrich Vordemberge-Gildewart. He also added that there had been a crisis in design as computerized designers go off in one direction led by Basel-Wolfgang Weingart and commercially developed by April Greiman and the New Wave of Americans (Kinross, 1991). â€Å"It was something to do with graphic and typographic freedom and with making new images, presenting information as a decorative style†¦ emerged from the new technology of the computer,† Hollis said (Kinross, 1991, p 75). Hollis also believed then that the graphic designer does not control the content of what he or she is designing. He also observed that in postmodernism, there is a large element of eclecticism that borrow past styles and apply them such as what Bruno Mongunzzi, a classic modern typographer and an intelligent designer who is â€Å"not highly original †¦ [with the] notion of â€Å"I don’t want to be interesting, I want to be good,† (p 75). Hollis delineated art as pre aesthetic information while graphics is information which could inevitably become aesthetic. Hollis and Kinross agree that â€Å"graphic design is modernism in the graphic field†¦ the conjunction of image and text† (p 76) of which Hollis emphasized the importance of the relationship between image and text. Lithography (from 1800) was credited to allow joining of image and text laboriously by hand. Likewise, aside from text and image, there was also the conjunction of image and image where photography provided raw material for montage such as John Heartfield’s, and by making surrealism possible — images which appeared to be machine-made. Photography was considered as the central generator of graphic design of the modern movement citing the Volkswagen advertisement in particular (Kinross, 1991). Design as also closely linked, if not overlapped with advertising starting the 1960s. Hollis proposed that it was difficult to separate graphics from marketing which is, â€Å"a distinctly bourgeois activity, which has occasionally, probably through pop music, had connections with some sort of mass culture,† (Kinross, 1991, p 79-80). This paper shall try to discuss the organization, design, use of colour, spatial layout, and lettering in the movie posters: The Bridge on the River Kwai, The Guns of Navarone, The Magnificent Seven, and The Great Escape with the above premise. Discussion: The Bridge on the River Kwai. Design This poster uses period book-type design with an obvious elongated presentation. The type spacing or leading is not controlled and seem to take up much space to provide cramped texts that followed, including the movie title. It also uses illustrations in layered format from the smallest image below, a bigger image above it, and the biggest one showing up close in action the lead character. In fact, the rectangle below the introductory four-line texts seem to be a book cover superimposed on the lower small image with the matching text so that the poster seem to have used a book cover itself. Color The use of color is impressive as the classic eye-catching combination of yellow and red are used. A little of blue text complemented the overall mix of colors. Spatial Lay-out As mentioned earlier, there seem to be a followed desire to use a book cover format with introductory catch lines above and supporting details just below the book cover image. The concept, although longer than the usual movie poster, is impressive. Lettering Type fonts were already used in this print but the title â€Å"The Bridge on the River Kwai† is definitely hand-executed in bold, uneven manner which is very prominent. The Guns of Navarone. Design This one uses comics-type illustration and classic poster size to present strong images of the lead characters and the sea. Already, the use of the classic movie poster lay-out is laid and presented making this one in hand-lettering and cut and paste rendition one for the books. Color The use of the yellow/brown and red combination is another notable characteristic of this movie poster. It is catchy with a huge single image in symmetrical balance with the lead credits. However, its catch line superimposed on the image is not very noticeable or striking. Lettering The Guns of Navarone is also hand-executed with uneven yet type-cast style showing ethnic influence in the design and lettering. The bigger presentation of the lead character names overshadow the movie title, showing that the characters are more saleable than the story plot. Or that each could help sell the other. A witty approach towards commercialism. Spatial Lay-out The use of space and overall design of the poster is pleasing and symmetrical. It is also-well-balanced and does not stray the attention away from it. The Magnificent Seven. Design The Magnificent Seven uses the number image as its main design structure showcasing the face of the lead characters. It has a convincing approach to the use of graphics and confining images in a relevant manner so as to emphasize the number. Color Once again, the colors red and yellow are very evident in this poster although the gray, black and white images of the faces and heads confined within the number add a balance that mutes the overwhelming yellow. The use of the neutrals or muted hues is very rational as use of human flesh colors could drown the effect red and yellow provide. However, additional color on the images below the number 7 could have provided more impact, intrigue and variety. Spatial Lay out The lay-out is quite crampy within the confines of the number 7, with much waste on the sides of each space. The limitation could have been the effect of printing graphics at that time. Use of machine is already evident at this poster and the font sizes and the wasted spaces provide a glimpse of experimentation being used. Lettering A combination of hand-executed lettering and machine type, this one shows the limitation of graphic design during the period. The Great Escape. Design Considered the quad poster, this one uses horizontal design to present the entire poster. The balance is achieved through the placement of small catch line on the left and the title and image on the center-right. Color The use of basic red and blue is very effective as black balances the off-white color of the reversed title in big fat fonts. Spatial lay out There is also the experimentation of text size in this poster. While balance is being achieved, there is also the wastage of some space where the catch line could have gained advantage. However, since commercial design was in its adolescent stage, this is forgivable. Lettering Machine seems to be the evident executor at this poster. Every letter size and type are uniformed and the limited use of space made it more obvious. Conclusion The period when photographs are hardly used, comic and book art illustrations were used in movie posters. These posters achieved classic popularity and acceptance due to use of what are typically accepted design concepts at that time; use of basic colors red, yellow and blue which appear striking against one another at the same time catchy in the commercial sense, attainment of balance and symmetry by not tilting the meter of text and photos to only a single side, or plain use of centering. The lay-out and ettering are evidently limited due to time and resources restrictions. However, in a period when posters were used as announcements and not exactly collectible graphic arts, these are acceptable norms for movie posters. Current trends, however, may provide new design concepts that may or may not be considered acceptable in any other given period. Design mutates, and popular taste is conditioned, influenced, as well as acquired. So does design and movie posters. Reference: Kinross, Robin (1992). â€Å"Conversation with Richard Hollis on Graphic Design History.†Ã‚   Journal of Design History 5 (3) 73-93. Hershenson, Bruce (1998). â€Å"A History of Movie Posters.† Reel Classics.

Tuesday, October 22, 2019

Little Prince Reaction Paper

Little Prince Reaction Paper Little Prince Reaction Paper Little Prince Reaction Paper: The Process of Writing Have got an assignment to write a reaction paper on the Little Prince but do not know what to begin with? Reading of this article will help you to put your thoughts together! So, in what way can you write a good little prince reaction paper? Lets split your work into 3 main steps: preparing, writing and checking. There is no doubt that the first stage in the preparation for writing of the little prince reaction paper is reading of this wonderful childrens story even if you have already read it. To write a reaction paper on a book you should not only have the general idea about this book (know the characters, the plot and the ending) but also make the deep analysis of it. To do that you should study the book thoroughly. After you have read the story try to analyze it: define the main idea (what Antoine de Saint-Exupry wanted to say by writing this story), characterize the main characters (the Narrator, the Little Prince, the Fo x, the Rose, the Snake, the King and others). Remember: before writing your paper you should make a thesis statement. It will be the main point that your paper will prove. Define what exactly has touched you most of all: the issue of childhood and adolescence or the idea of the protection of the world we live in, for example. In this case you will have a lot of thoughts to write in your little prince reaction paper.When writing your little prince reaction paper you should keep all the writing requirements. Do not forget that your paper should contain such parts as the introduction, the main body and the conclusion. Editing is a very important process. Re-read your little prince reaction paper thoroughly several times in order to identify and correct all grammatical, punctuation or syntactical mistakes. When getting down to your little prince reaction paper, pay attention to the following points:Never postpone your writing for the last day. Although a reaction paper is not a large work it may play a significant role in your study. Like any academic paper a reaction paper should be well-structured. Pay your attention that all the paragraphs of your little prince reaction paper should be interrelated and prove the same idea the paper thesis statement. All your thoughts should be clear and understandable.So, this information will help you to write your little prince reaction paper. Anyway, if you face any difficulties, do not hesitate to contact us! We are always ready to help you in your study!

Monday, October 21, 2019

Contemplating Oscar Wilde essays

Contemplating Oscar Wilde essays Oscar Wilde is an interesting author and an intriguing person with his wild habits and outrageous literary work. One such piece is an ideal husband. The characters of this play go about the upper class lives in such a way that it is both comedic and true. Sir Robert Chiltern is the picture of the ideal husband: honest to a fault, kind, gentlemanly, rich, an important job at the House of Commons, and much more. Lord Goring is a man who every young woman wants to marry yet he does not seem interested in them. By the end of the play however he proposes to Mabel Chiltern and she accepts as he will be an ideal husband. There is also the chaos of people threatening blackmail at one another. These two plots are expertly interwoven to create a comic play that also has interesting messages with in its light hearted tones, such as the conversations about the education of woman. Also it has other positive looks on woman such as Lady Chiltern, she has a positive and giving relationship with her husband. She has developed a working relationship much like one that we would think of a marriage today were she does basically what she wants. There are still the concepts of the time to consider when thinking about her liberation, so it is not perfect. It is better then most of what you consider of that time period. I have also seen the movie created in 1999. Looking at only the costumes it was wonderful. The costume director outdid themselves and created some wonderful eye candy for the viewer. It was good to see the period clothes in a live action piece. To see the way that the fabrics moved and the different bright cloth that can be used. I am not sure how true they costume director was to the period but it felt very authentic. It is important to see clothes from different sources so that you can get a concrete feel for them. When reading an ideal husband I got a feel for the time period and how people acted during it. There were seve...

Sunday, October 20, 2019

Battle of Mill Springs - Civil War Battle of Mill Springs

Battle of Mill Springs - Civil War Battle of Mill Springs The Battle of Mill Springs - Conflict: The Battle of Mill Springs was an early battle in the American Civil War (1861-1865). Armies Commanders: Union Brigadier General George H. Thomas4,400 men Confederate Major General George Crittenden5,900 men Battle of Mill Springs - Date: Thomas defeated Crittenden on January 19, 1862. Battle of Mill Springs - Background: In early 1862, Confederate defenses in the West were led by General Albert Sidney Johnston and were thinly spread from Columbus, KY east to the Cumberland Gap. A vital pass, the gap was held by the brigade of Brigadier General Felix Zollicoffer as part of Major General George B. Crittendens Military District of Eastern Tennessee. Having secured the gap, Zollicoffer moved north in November 1861, to position his forces closer to Confederate troops in Bowling Green and to take control of the area around Somerset. A military novice and former politician, Zollicoffer arrived at Mill Springs, KY and elected to move across the Cumberland River rather than fortify the heights around the town. Taking a position on the north bank, he believed that his brigade was in a better position to strike at Union troops in the area. Alerted to Zollicoffers movement, both Johnston and Crittenden ordered him to recross the Cumberland and situate himself on the more defensible south bank. Zollicoffer refused to comply, believing that he lacked sufficient boats for the crossing and citing concerns that he could be attacked with his men divided. Battle of Mill Springs - The Union Advances: Aware of the Confederate presence in Mill Springs, the Union leadership directed Brigadier General George H. Thomas to move against Zollicoffer and Crittendens forces. Arriving at Logans Crossroads, approximately ten miles north of Mill Springs, with three brigades on January 17, Thomas paused to await the arrival of a fourth under Brigadier General Albin Schoepf. Alerted to the Union advance, Crittenden ordered Zollicoffer to attack Thomas before Schoepf could reach Logans Crossroads. Departing on the evening of January 18, his men marched nine miles through rain and mud to reach the Union position by morning. Battle of Mill Springs - Zollicoffer Killed: Attacking at dawn, the tired Confederates first encountered Union pickets under Colonel Frank Wolford. Pressing his attack with the 15th Mississippi and 20th Tennessee, Zollicoffer soon encountered stubborn resistance from the 10th Indiana and 4th Kentucky. Taking a position in a ravine forward of the Union line, the Confederates made use of the protection it provided and maintained a heavy fire. As the fighting lulled, Zollicoffer, conspicuous in a white rain coat, moved to reconnoiter the lines. Becoming confused in smoke, he approached the 4th Kentuckys lines believing them to be Confederates. Before he could realize his mistake, he was shot and killed, possibly by Colonel Speed Fry, commander of the 4th Kentucky. With their commander dead, the tide began to turn against the rebels. Arriving on the field, Thomas quickly took control of the situation and stabilized the Union line, while increasing pressure on the Confederates. Rallying Zollicoffers men, Crittenden committed the brigade of Brigadier General William Carroll to the fight. As the fighting raged, Thomas ordered the 2nd Minnesota to maintain their fire and pushed forward the 9th Ohio. Battle of Mill Springs - Union Victory: Advancing, the 9th Ohio succeeded in turning the Confederate left flank. Their line collapsing from the Union attack, Crittendens men began fleeing back towards Mill Springs. Frantically crossing the Cumberland, they abandoned 12 guns, 150 wagons, over 1,000 animals, and all of their wounded on the north bank. The retreat did not end until the men reached the area around Murfreesboro, TN. Aftermath of the Battle of Mill Springs: The Battle of Mill Springs cost Thomas 39 killed and 207 wounded, while Crittenden lost 125 killed and 404 wounded or missing. Believed to have been intoxicated during the fighting, Crittenden was relieved of his command. The victory at Mill Springs was one of the first triumphs for the Union and saw Thomas open a breach in the western Confederate defenses. This was quickly followed by Brigadier General Ulysses S. Grants victories at Forts Henry and Donelson in February. Confederate forces would not control the Mill Springs area against until the weeks before the Battle of Perryville in autumn 1862. Selected Sources Mill Springs Battlefield AssociationNational Park Service: Battle of Mill SpringsCivil War Trust: Battle of Mill Springs

Saturday, October 19, 2019

Personal Statement Example | Topics and Well Written Essays - 1250 words

Personal Statement Example In my senior year, I was the top 300th best student out of nearly 20,000 students in the whole city at that level. In my class, I am one of the best in Physics, Math, and Chemistry. Apart from my academics, my teachers also acknowledged my leadership skills, so the chairman of instructors chose me to be the class monitor for three years. This position is an important one since I was in charge of helping other students manage their academic life. This may be equivalent to a student senator in US schools. Armed with a stellar academic background and being very interested in the sciences, I intend to pursue a major in Electrical Engineering from the University of California (UCLA or UCB). My interest in Engineering pushes me to read books on this subject. I can say I have invested much of my time and savings in buying books or borrowing science-related books from the library. Since I was very young, my dream was to be a scientist because of my interest in machines. The first time I expe rienced flying on an airplane, I was amazed at the gigantic aircraft that could bring me to various places. I wondered how it worked and at that time, I knew I fell in love with engineering! This passion for engineering was fueled by my early experiences in tinkering with machines in my father’s business. ... In order to do so, I need to acquire expertise from a superb university which will equip me with the necessary knowledge and skills I will need in my future career. Hence, I chose the University of California. I want to learn more about machines so I can work hands-on in our family business when I take over someday. I could study in a good university in China so I can continue working for my father’s business while I do so, but I felt I needed something more. The educational system in China, sad to say, is just bent on making students learn things to pass tests. It emphasizes theoretical knowledge but lacks practical training. I know that I will get both in the best American university. My family and educational background have aptly prepared me in the pursuit of my dream to become a future engineer. With my practical, hands-on experience with machines and my avid interest in the sciences, I believe I have the tools to learn more, and the potential to be a successful graduate that the University of California will be proud to produce. Prompt #2. Tell us about a personal quality, talent, accomplishment, contribution or experience that is important to you. What about this quality or accomplishment makes you proud and how does it relate to the person you are? I am proud of the way my parents supported and raised me to be a responsible person who is always on the lookout for new things to learn. Although China is known for authoritarian child-rearing, my parents have always respected me as a person and encouraged my interests. They allowed me the freedom to discover things on my own and did not reprimand me for making mistakes. Hence, I developed a love for learning, which I believe will be a lifelong quality I will cherish about

Friday, October 18, 2019

Reading journal about a book Essay Example | Topics and Well Written Essays - 500 words

Reading journal about a book - Essay Example ookie’s character, illustrating a deep need for emotional and sexual gratification by others which confuses her identity and how she should be perceived in the story. While others are deeply concerned about her well-being, which Sookie clearly appreciates, she questions herself regularly and over-analyzes scenarios with a deep concern that she might betray, offend or otherwise harm others. Sex is a major theme which Sookie seems to equate with acceptance and approval, yet in some ways it seems to be a mockery to this character. She is duplicitous, for sure, and this impacts what she chooses to give to others when describing death, friendship, betrayal and other concepts. From a gender perspective, there is little method by which to clearly classify what type of gender persona she really is enacted; or desires to enact. Her obsession with cuddling and physical embrace seems to be the only method by which she finds comfort in her own identity. When she is more aggressive and assertive, she keeps it to her thoughts, such as stating that she is mad at another person, but chooses not to express this openly. She seems to internalize many of her conflicts, making it so that others in her social environment remain unaware that she is so duplicitous and complex. In one situation, she says of Alcide, â€Å"screw him† to show indifference, yet she dreams of making love to Alcide secretly. It seems she wants others to believe she is self-sufficient, confident and strong, but in reality it is the need for romance that drives the majority of her motivations. Far from discussing the storyline in-depth, it is Sookie’s complexity of character and personality and how it chooses to present itself to others that makes the story so compelling in terms of gender identity and gender

Security and Privacy Essay Example | Topics and Well Written Essays - 2000 words

Security and Privacy - Essay Example By information we indicate data that have been produced into the structure that is consequential and useful to the human beings (Kenneth, 1999). Modern technology poses innovative confronts to the protection of individual privacy which existing (Kenneth, 1999). This section will provide the basic insight in to the problem situation that leads to development of this information policy. It is observed on numerous occasions, personnel working late observed the cleaning staff reading discarded printouts. This is really wrong client information exploitation. The administration at St. John’s Hospital takes pride in its sound policies and procedures for the protection of confidential client information. In fact, it serves as a model for other institutions in the area. There is need for the protection of the information and development of the effective information policy. Privacy is the declaration of individuals to be theft alone, free from observation or intrusion from other individuals of organizations as well as the state. Declarations to privacy are also caught up at the place of work. Information technology and system pressure individual declarations to privacy by making the incursion of privacy inexpensive, cost-effective, and efficient (Kenneth, 1999). The information security risk can be defined as the concentration of affect on organization processes (encompassing operational tasks, illustrations, or status), organization possessions, or individuals ensuing from the procedure of an business information arrangement offers the possible influence of a hazard and the probability of that intimidation occurring (Rebecca, 2007). In the above section the possible hazard situations are presented. Such situations can lead us towards lot of possible information exploitation cases. For instance, several workers can take information regarding any patient and blackmail him for

Thursday, October 17, 2019

Quantitative reasoning and analysis week 3 Essay

Quantitative reasoning and analysis week 3 - Essay Example However, the case of learners is very much different, which makes Cheng a good researcher because using real-world settings have factors that differ from controlled settings. To support this argument, many studies pursued in relation with No Child Left Behind Act were quasi-experimental designs. The rationale behind this according to Angrist (2003) was that numerous studies done before in the classroom that involved technology (computer-aided instruction) â€Å"relies on uncontrolled measurements, such as the level of satisfaction experienced by technology users†. Angris (2003) also noted that the subjects reported satisfaction in using new technology ( who wouldn’t after all?). Joshua Angrist has made several studies that focused on educational research specifically using CAI and used quasi-experimental design. Like Cheng, he has also considered the numerous aspects that can affect validity and came up with high validity. In conclusion, when it comes to educational res earch that uses technology in real-world settings, quasi-experimental method would be the most suited approach to have a credible research. Angrist, J. (2003) Randomized Trials and Quasi-Experiments in Education Research .  The National Bureau of Economic Research.

Discuss critically the role of secured creditors in business Essay

Discuss critically the role of secured creditors in business insolvency - Essay Example The security grant provided to the creditors is entirely dependent upon the whether the debtor is able to conform to the loan covenants. In case, the debtor is not in default, the creditor does not have control on the security3. However, if the debtor is in default, the creditor has complete control on the collateral, subject to any limitations imposed by insolvency law. Additionally, the secured creditor gets priority at time of settlement from the sale of security compared to other creditors. If one sees it with a creditor’s point of view, the provision of collateral reduces the default risk of creditor and in return, the debtor expects some valuable terms of loan, which create flexibility for debtor in repayment. One of the valuable terms is less interest payment on secured credit than an unsecured credit4. The priority given to secured creditors in repayment create a less advantageous situation for unsecured creditors, which does not allow them to agree on flexible terms i n loan. This often leads to consensus on a higher interest rate in case of unsecured loan. If all these terms are seen with the eyes of a debtor, both secured and unsecured creditors try to reduce their risk by agreeing on particular terms of loan. In one case, there is a grant of security with a reduced interest on loan; in another, there is a higher rate of interest on compensating for no security and less priority. There has always been debate over this matter in the literature and it suggests the debtor not bother much while choosing between the two. History US federal bankruptcy law offers two choices for formal bankruptcy, which are Chapter 7 or Chapter 115. Chapter 7 involves the transfer of control of the firm to a creditor-appointed trustee. In Chapter 11, the debtor’s management usually remains in control of firm during the proceedings. Earlier, debtors had more control in the proceedings of insolvency, which the creditors noticed and did not prefer6. This later led creditors to come up with more strict contracts regarding provision of finance in Chapter 11, which shifted a significant control to the creditors from debtors. Despite this control, chapter 11 is weaker when compared to Recent UK Bankruptcy situations enjoyed by secured creditors. English insolvency law did not factually enforce a stay on the implementation of secured claims. This allowed a secured creditor having an all-encompassing security interest, commonly known in UK as a ‘floating charge’—to impose against the entireness of the debtor firm’s assets. In effect, the floating charge holder (FCH) led to a private liquidation, known as an ‘administrative receivership’ (or ‘receivership’ for short)7. When a company is financially distraught, a secured creditor or court takes the company into receivership. A company is in receivership when a secured creditor or a court appoints a receiver who can control all the assets of the co mpany. The appointment of receiver comes under the security of fixed charge such as land, plan, machinery, equipment etc. It also comes under the security of floating charge such as cash and stock. The receiver can also have right to manage the company matters subject to terms of

Wednesday, October 16, 2019

Criminal investigation Essay Example | Topics and Well Written Essays - 1250 words - 1

Criminal investigation - Essay Example uthouse having hay or grain therein; any barrack, rick or stack of hay, grain, or bark; any public building, church or meeting-house, college, school or library. (Arson, lectlaw, n.d). Chapter 806.01 of the Florida Statutes, considers a person guilty of arson if that person wilfully and unlawfully or while in the commission of a felony by fire or explosion damages or causes to be damaged any structure, or structure in which people are usually present for example – jails, prisons, hospitals, department stores, offices, churches, educational institutions, during the time when these are occupied as also, the damaging by these means of any structure which this person knows is occupied. Such a person is deemed to be guilty of arson in the first degree. This constitutes a felony of the first degree, punishable as per the provisions of sections 775.082, 775.083 or 775.084. These Statutes further, state that a person who commits an act of arson which results in physical harm to any other person, irrespective of intent to cause such harm, is considered to be guilty of misdemeanour of the first degree. This is punishable under sections 775.082 and 775.083. (The 2005 Florida Statutes n.d). According to this definition intent is not an important criterion in deciding whether a person is guilty of arson or not. In the case under consideration the accused agreed that he had applied a flame to the canvas litters. He stated that he did this to determine whether the canvas litters were fire proof or not. Though he had no intention of causing harm to anyone or any property he wilfully started the fire. As per the Statutes he is guilty of arson. As a consequence of this fire one person died due to asphyxiation while others were injured. In view of the above, John Notthink is guilty of arson of the first degree and is punishable under sections 775.082, 775.083 and 775.084 for first degree arson, which is a felony of the first degree. To prove an arson charge it is sufficient if it

Discuss critically the role of secured creditors in business Essay

Discuss critically the role of secured creditors in business insolvency - Essay Example The security grant provided to the creditors is entirely dependent upon the whether the debtor is able to conform to the loan covenants. In case, the debtor is not in default, the creditor does not have control on the security3. However, if the debtor is in default, the creditor has complete control on the collateral, subject to any limitations imposed by insolvency law. Additionally, the secured creditor gets priority at time of settlement from the sale of security compared to other creditors. If one sees it with a creditor’s point of view, the provision of collateral reduces the default risk of creditor and in return, the debtor expects some valuable terms of loan, which create flexibility for debtor in repayment. One of the valuable terms is less interest payment on secured credit than an unsecured credit4. The priority given to secured creditors in repayment create a less advantageous situation for unsecured creditors, which does not allow them to agree on flexible terms i n loan. This often leads to consensus on a higher interest rate in case of unsecured loan. If all these terms are seen with the eyes of a debtor, both secured and unsecured creditors try to reduce their risk by agreeing on particular terms of loan. In one case, there is a grant of security with a reduced interest on loan; in another, there is a higher rate of interest on compensating for no security and less priority. There has always been debate over this matter in the literature and it suggests the debtor not bother much while choosing between the two. History US federal bankruptcy law offers two choices for formal bankruptcy, which are Chapter 7 or Chapter 115. Chapter 7 involves the transfer of control of the firm to a creditor-appointed trustee. In Chapter 11, the debtor’s management usually remains in control of firm during the proceedings. Earlier, debtors had more control in the proceedings of insolvency, which the creditors noticed and did not prefer6. This later led creditors to come up with more strict contracts regarding provision of finance in Chapter 11, which shifted a significant control to the creditors from debtors. Despite this control, chapter 11 is weaker when compared to Recent UK Bankruptcy situations enjoyed by secured creditors. English insolvency law did not factually enforce a stay on the implementation of secured claims. This allowed a secured creditor having an all-encompassing security interest, commonly known in UK as a ‘floating charge’—to impose against the entireness of the debtor firm’s assets. In effect, the floating charge holder (FCH) led to a private liquidation, known as an ‘administrative receivership’ (or ‘receivership’ for short)7. When a company is financially distraught, a secured creditor or court takes the company into receivership. A company is in receivership when a secured creditor or a court appoints a receiver who can control all the assets of the co mpany. The appointment of receiver comes under the security of fixed charge such as land, plan, machinery, equipment etc. It also comes under the security of floating charge such as cash and stock. The receiver can also have right to manage the company matters subject to terms of

Tuesday, October 15, 2019

Iraq War Essay Example for Free

Iraq War Essay The past decade had been one of the few significant eras for international relations and international politics. Various activities and phenomenon had occurred which made such era a memorable moment in which the topics of decision making including the people whom creates and enacts the decisions had become significant. One of the numerous events which had occurred in the past happened during the day of September 11, 2001 in which two buildings in New York City were seen by all the people in the world to be crashing slowly in front of their eyes. This news was spread in different parts of the world and made a mark in the history. The violent actions or the terrorists created a difference in the relationship of various states most especially United States and also led to different actions of the offended state. As said by different analyst, newspaper columns and politicians, it is said that one of the major results of the September 9, 2001 event was the war in Iraq which was launched by the United States. Many various speculations were theorized by the different people and one of the most common speculations was that United States wanted to have revenge against the terror that they have experienced. Different theorists have presented their point of view regarding the situation and stated that the few reasons were: 1. the September 9, 2001, Saddam Husseins stock of weapons of mass destruction in Iraq and the stock of oil in Iraq. The three speculations were the most talked about and debated by known personalities in politics and in media. As the war continues on, the interest of the United States were slowly presented to the world. After the United States invaded the state of Iraq, the troops of the Americans seek for the weapons of mass destruction but then, the group was not successful in finding any weapon which could threaten the whole world. The prosecution of Saddam Hussein became the last reason for the United States to occupy Iraq. However, the United States did not leave Iraq immediately—which was expected by most of people at watch of the situation. The situation of Iraq war was influenced by different actors within the international community. Different organization as well as individuals became involved in the resolution and the activities of the War in Iraq. The most significant personality in the Iraq war was President George W. Bush Jr. The United States President acted as the main person that lead the whole nation to war and encouraged the world to join in the battle against terrorism. Another actor was the former Prime Minister of United Kingdom Tony Blair. Tony Blair, together with President Bush teamed up in order to fight the violent groups in which promoted terroristic activities. The United Nations also became a great part in the actions in which the United States had taken. The organization of the United Nation became the actor in which the actions of United States were justified. The United Nations was one of the international organizations in which supported the mission of the United States to pursue its goals to put a stop in the violent actions of groups and individuals. Another great influence in the decision to attack and invade Iraq were the republicans in which were really persistent in the promotion of war against terrorists. For the masses to understand the decision making processes in the Iraqi war the theoretical framework called â€Å"Global Complexity† was used by McGoldrick in order to understand the process as well as the decision making of the actors. McGoldrick provided the â€Å"tipping points† which he took from John Urrys definition: â€Å"three notions: that events and phenomena are contagious, that little causes can have big effects, and that changes can happen in a non-linear way but dramatically at a moment when the system switches† (McGoldrick 2004, p. 8). However, in the written work of Daniel Masters and Robert Alexander they stated that President George Bushs administration molded the war related to September 9, 2001. The administration became the â€Å"front† of the whole state to justify the actions that the state had made. The authors stated that President George Bush made use of the situation of the devastating event and then made the hearts of the American Nation follow to the desires as well as the beliefs of the President. (Masters and Alexander, n. p. ) References Masters, D. S. and Alexander, R. M. (2007, Mar) Framing War: The 9/11-Iraq link and public support for the Iraq War Paper presented at the annual meeting of the WESTERN POLITICAL SCIENCE ASSOCIATION, La Riviera Hotel, Las Vegas, Nevada. Online PDF Retrieved 2008-08-20 from http://www. allacademic. com/meta/p176638_index. html. McGoldrick, Dominic. (2004) ‘9-11’ To the ‘Iraq War 2003’: International Law In An Age Of Complexity. Oxford and Portland, Oregon: Hart Publishing.

Monday, October 14, 2019

Elements Of The Service Marketing Mix Marketing Essay

Elements Of The Service Marketing Mix Marketing Essay Marketing mix is the key concept in the marketing task. It is the strategy used to perform marketing functions. Marketing mix according to De Aze is the planned package of elements which will support the organization in reaching its target markets and specific objectives. Marketing mix helps to position the library or information service very firmly in the perceptions of their communities served the wider community for the public library, academic community for the academic library or the clients and customers for the business or specialist information service. Marketing mix needs more properly to be termed marketing mixes, to encourage librarians and information managers to perceive the value of different marketing mixes for specific market segments or groups of users. These are inter-related, interdependent, and also a combination of many factors. C:UsersAjayDownloads69e6aa0beac8f353cdcc2768df8d9bdb_LARGE.png Product: As seen in the goods-service continuum, your product can have both tangible and intangible aspects, and is the thing you offer to satisfy your customers wants and needs. Within this element, you need to consider such things as your product range; its quality and design; its features and the benefits it offers; sizing and packaging; and any add-on guarantees and customer service offerings. Price: Sound pricing decisions are crucial to a successful business and should be considered at both long-term strategic and short-term tactical levels. Within this element of the mix you should consider list price and discount price; terms and conditions of payment; and the price sensitivity of your market. Worth remembering is the connection of price to your position in the marketing specifically that only one operator in any market can be the cheapest. Jostling between competitors for this position is rarely wise. Promotion: This is the element of the marketing mix that most people mean when they talk about marketing. But jumping straight into decisions about what promotional tools to use without considering their relationship to the rest of the mix can be a sure-fire way to waste money. There are many different promotional techniques, each with their own strengths but essentially they can be broken down into four broad categories: Advertising; Public Relations; Sales Promotions; and Direct Selling. These techniques are used to communicate the specific benefits of your product to your customers. Place: Marketers love models that explain the way they work; they love it even more when elements of each model begin with the same letter hence the use of the word Place to describe distribution channels. Your choice of such channels is important, as is the variety of channels you use. For example, a common issue for businesses beginning to trade on-line is how that will affect their off-line business, for example selling directly through the web could alienate retail outlets that have been the mainstay of your business in the past. People: The impact that your people can have on your marketing cannot be underestimated. At its most obvious, this element covers your front line sales and customer service staff who will have a direct impact on how your product is perceived. You need to consider the knowledge and skills of your staff; their motivation and investment in supporting your brand. Any element of the marketing mix will also have its impact on other elements of your business, but the people element is one where the importance of regarding marketing as an integral part of the way you do business is crystal clear. Process: The process part of the mix is about being easy to do business with. If youve ever become frustrated at call centers that cant answer your questions, or annoyed when you cant buy something in a shop because the computerized till doesnt recognize that it exists, even when you can see it on the shelves, youll know how important this element can be. The more high contact your product, and the more intangible, the more important it is to get your processes right. Remember to look at this from your customers point of view. The process problems that are most annoying to a customer are those that are designed for the providers convenience, not the customer. Physical Evidence: When you sell tangible goods, you can offer your customer the chance to try before they buy, or at least see, touch or smell. With services, unless you offer a free trial, your customer will often be buying on trust. And to help them do so you need to provide as much evidence of the quality you will be providing as possible. So physical evidence refers to all the tangible, visible touch points that your customer will encounter before they buy, from your reception area and signage, to your staffs clothing and they images you include in you corporate brochure. 7ps service marketing mix in mc Donalds After segmenting the market, finding the target segment and positioning itself, each company needs to come up with an offer. The 7 Ps used by McDonalds are: Product   Product is the physical product or service offered to the consumer. Product includes certain aspects such as packaging, guarantee, looks etc. This includes both the tangible and the non tangible aspects of the product and service. McDonalds has intentionally kept its product depth and product width limited. McDonalds studied the behaviour of the Indian customer and provided a totally different menu as compared to its International offering. It dropped ham, beef and mutton burgers from the menu. India is the only country where McDonalds serve vegetarian menu. Even the sauce and cheese used in India are 100% vegetarian. McDonalds continuously innovates its products according to the changing preferences and tastes of its customers. The recente xample is the introduction of the Chicken Maharaja Mac. McDonalds bring with it a globally reputed brand, world class food quality and excellent customer specific product features.   McDonalds Indian Menu: Vegetarian McVeggie McAlooTikki Paneer Salsa Wrap McCurry Pan Pizza McPuff   Non vegetarian Chicken Maharaja Mac McChicken Burger Shahi Chicken McCurry Wrap Chicken Mexican Fillet-O-Fish Chicken McNuggets   Price   Pricing includes the list price, the discount functions available, the financing options available etc. It should also take into the consideration the probable reaction from the competitor to the pricing strategy. This is the most important part of the marketing mix as this is the only part which generates revenue. All the other three are expenses incurred. The price must take into consideration the appropriate demand-supply equation. McDonalds came up with a very catchy punch line Aap ke zamane mein ,baap ke zamane ke daam. This was to attract the middle and lower class consumers and the effect can clearly be seen in the consumer base McDonalds has now. McDonalds has certain value pricing and bundling strategies such as happy meal, combo meal, family meal and happy price menu to increase overall sales volumes. Place   The place mainly consists of the distribution channels. It is important so that the product is available to the customer at the right place, at the right time and in the right quantity. Nearly 50% of U.S.A is within a 3 minute drive from a McDonalds outlet. There is a certain degree of fun and happiness that a customer feels each time he dines at McDonalds. There are certain value propositions that McDonalds offer to its customers based on their needs. McDonalds offers hygienic environment, good ambience and great service. Now McDonalds have also started giving internet facility at their centers and they have been playing music through radio instead of the normal music. There are certain dedicated areas for children where they can play while their parents can have some quality time together. Promotion The various promotion channels being used by McDonalds to effectively communicate the product information are given above. A clear understanding of the customer value helps decide whether the cost of promotion is worth spending. There are three main objectives of advertising for McDonalds are to make people aware of an item, feel positive about it and remember it. The right message has to be communicated to the right audience through the right media. McDonalds does its promotion through television, hoardings and bus shelters. They use print ads and the television programmers are also an important marketing medium for promotion. Some of the most famous marketing campaigns of McDonalds are:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   You deserve a break today, so get up and get away- To McDonalds   Ã‚  Ã‚  Ã‚  Ã‚   Aap ke zamane mein ,baap ke zamane ke daam.   Ã‚  Ã‚  Ã‚  Ã‚   Food, Folks, and Fun Im loving it. People   McDonalds understands the value of both its employees and its customers. It understands the fact that a happy employee can serve well and result in a happy customer. McDonald continuously does Internal Marketing. This is important as it must precede external marketing. This includes hiring, training and motivating able employees. This way they serve customers well and the final result is a happy customer. The level of importance has changed to be in the following order (the more important people are at the top): 1. Customers 2. Front line employees 3. Middle level managers 4. Front line managers Processes   McDonalds worldwide is well known for the high degree of respect for the local customs and culture. McDonalds has developed a menu especially for India with vegetarian selections to suit Indian tastes and preferences. Keeping in line with this, McDonalds does not offer any beef or pork items in India. In the last decade it has introduced some vegetarian and non-vegetarian products with local flavors that have appealed to the Indian palate. There have been continuous efforts to enhance variety in the menu by developing more such products. It is completely transparent and visible to the customers, allowing them to judge hygiene standards where the process takes place. The customers are even invited to check the ingredients used in the food. McDonalds has also re-engineered its operations repeatedly in its 11 years in India to address the special requirements of a vegetarian menu. Vegetable products are 100% vegetarian, i.e. They are prepared separately, using dedicated equipment and utensils. Only pure vegetarian oil is used as a cooking medium. Cheese and sauces are completely vegetarian and egg less. Separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving. Food manufacturing transparent to customers across the counter. Training to the licensees about how to operate the franchise. Invented the most efficient cooking equipment with use of latest technology. New methods of food packaging and distribution are followed Physical evidence   The physical appearance affects not only the impression outsiders have of a business but also the way that business functions. McDonalds focuses on clean and hygienic interiors of its out lets at the same time they are attractive. It maintains a proper decorum at its joints. Staff members dress in McDonalds Dress code with Green shirts, Blue trousers, Black caps and Customized Ronald McDonalds tie. Building maintenance and visible cues are provided by the golden arches, the trademarks and the logos in the premises. The delivery scooters also add to the physicality of the company. 7ps service marketing mix in Pizza Hut After segmenting the market, finding the target segment and positioning itself, each company needs to come up with an offer. The 7 Ps used by Pizza Hut are: PRODUCT Worldwide and in India, Pizza Hut has come to become synonymous with the best pizzas under one roof. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. A critical factor in Pizza Huts success has been its unique dining experience. Crewmembers at Pizza Hut strive each day to provide customer mania the kind of service that ensures that every visit of the customer is a memorable one. Over the years Pizza Hut has also developed and successfully introduced a range of products especially suited to the Indian palate. These products like Chicken Tikka, Spicy Korma, Spicy Paneer and the Masala and Tandoori pizzas have been a tremendous success. What has also given Pizza Hut a competitive edge is that in addition to an extensive range of internationally renowned pizzas like The Italian, the proprietary Pan Pizza and Stuffed Crust, in India the menu offers the option of a complete meal. It includes appetizers, a Salad Bar where the customers can make their own fresh salads, a range of soups, pastas and desserts PRICE In the past, Pizza Hut has successfully used the high/low pricing strategy when setting the retail price of its products. The high/low retail pricing strategy allows Pizza Hut to charge a price that is above the competition, but also promote frequent sales to lower the price below them. Both Pizza Hut and the beverage Mountain Dew are Pepsi subsidiaries, bundle pricing will be used.. Pizza Hut will be able to sell two products together at a single price to suggest a good value. Different groups of customers are willing to pay different prices for the same product. Pizza Hut can sell The Extreme to the customers who will pay the higher price to be the first to buy and also to the bargain hunters Finally, this strategy will emphasize product and service quality. Pizza Hut sets a high initial price for its products to send a signal to customers that its products are quality and the service is excellent. PROMOTION The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail (VIP members), but also by fliers on college campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts trys to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. PEOPLE Here the job design is not the most difficult task to do. Also there is no specific requirement for recruiting process. After talking one of the employees in Pizza Hut, we came to know the criteria of selection. The girl was from west India, she was only 10th passed out. After this we it was confirmed that there is no proper requirement of the educational background. The only factor they were considering on the communication skills, how they communicate with the customers. Since the communication is the most important factor between the customer and employee because the whole process is depended on giving the orders for food. For this the Management conducted the training process for the new employees. The Training is given for total 5 days. Out of 5 days, they have 3 days for kitchen training and other 2 days in the main dining, that is, how to take orders and basically how to communicate with customers and make them happy by their services. PROCESS The design of the process of the pizza hut is very efficient .pizza hut do not follow any kind of hierarchy , all the employee is at the same level ,pizza hut has a very prescribe and well known process by adopting various technology software which help them to upgrade their supply management and also manage their crowd of customer efficiently. PHYSICAL EVIDENCE The ambience of the pizza hut is good enough to catch up the people .they provide a very good dining experience with high quality of atmosphere in terms of their physical evidence. And pizza hut always try to upgrade with changing environment and modernization is key of success of the pizza hut.

Sunday, October 13, 2019

Death and Freedom in Sorrows of a Young Werther and Crime and Punishmen

Death and Freedom in Sorrows of a Young Werther and Crime and Punishment The relationship between death and freedom is a common thread throughout Sorrows of a Young Werther by Goethe and Crime and Punishment by Dostoevsky. The relationship illustrated in both works is that one cannot achieve true freedom until they are dead. Until death, Werther and Raskolnikov will always feel the restrictions that society places upon them. Werther feels restricted due to the unrequited love of Lotte and Raskolnikov feels restricted by the moral code that society establishes. In Sorrows of a Young Werther by Goethe and Crime and Punishment by Dostoevsky both characters’ exhibit their freedom through death. In Sorrows of a Young Werther, Werther views suicide as a human right and the ultimate expression of one’s power. Death representing freedom is evident in Weather’s suicide because he feels that he cannot go on living in such torment. The only way to free him from this torment is to kill himself. In Crime and Punishment death representing freedom is evident in Raskolnikov’s justification for the pawnbroker’s murder. He justifies the murder first through it’s circumstances. When Raskolnikov discovers that Lizaveta will be out of the house at seven, he views this information as a sign that the murder must be committed, â€Å"all liberty of action and free-will were gone.† Next Raskolnikov claims that the pawnbroker deserved to die and it was his duty to rid society of â€Å"the wretched li...

Saturday, October 12, 2019

Lincoln Electric Case Study :: GCSE Business Management BTEC Coursework

Lincoln Electric Case Study The Lincoln Electric Company is the world’s largest manufacturer of arc welding products and a leading producer of industrial electric motors. Their key competency is achieving higher worker productivity. Every year the company has seen high profits and bonuses. Employee morale and productivity remains very good and employees are very loyal to the company. The company also puts customers goals as top priority. Organization Structure This is a very organic organization. They do not have a formal organization chart in this company because they want to ensure maximum flexibility. They have an open-door policy in which employees take problems to the people that are most capable of solving them. Routine supervision is almost nonexistent. Lincoln has a fairly flat organization in which there are usually two or three levels of supervision between production workers and the president. Employees are evaluated on quality, dependability, ideas and cooperation, and output. They also have great job security, while also being able to participate in decision-making. Problem identification Lincoln Electric does not really seem to have any big problems in their current operations while working under an organic structure, but one problem seems to be the lack of attention that the stockholders get. At Lincoln, the stockholders are given last priority. The whole philosophy behind this is that they think that it will be more profitable than investing money in any other way. Alternatives considered Alternatives for this company is to work towards making some of their activities mechanistic while keeping some functions organic. The other alternative is to keep the company going as is with no change. If there is no problem to be fixed, than don’t try fixing it, since it will result in more problems. Once some Harvard Business School researchers made up an organization chart for the company and the management felt that it had a disruptive effect. One big item that they want to consider is to pay a little more attention to the stockholders, which are financing the company. Alternatives selected and rationale The alternative selected is to keep the company going like it is with the organic structure.

Friday, October 11, 2019

Ideal Student

With scholarship, one may subdue savants in court; Brave in spirit, one may fight courageous battles; Born a king, one might rule over an Empire; One may even land on the moon; But of what use are all these achievements, If one is not able to control the mind and the senses, And uphold eternal human values? My Teachers, Fellow Students, Boys and Girls! The world badly needs today ideal students with exemplary character instead of wealth and prosperity. The progress of the nation depends on such students alone. It is such sacred practices alone that have protected ideal students through the ages.My Teachers, Fellow Students, Boys and Girls! Unfortunately, Islamic values declined in the course of time among us. Today’s student has completely forgotten all about our Islamic culture and human values. We need to find them in our self and must spread in our society. We always speak truth and follow the path of honesty and justice. This is the most important factor to become an ideal student. Fellow Students, Boys and Girls! True Knowledge is another barometer against which we can measure in an Ideal Student.Knowledgeable students always respect by the society and admire by the world. His knowledge always makes pride to his parents, family and school. Fellow Students, Boys and Girls! We are the future citizens of this country. We all could become ideal students for the glory of our nation. It can be revived only if we become the torchbearers because falsehood, injustice, bad conduct, and evil are widespread in our country. We need to fight against them getting excellent knowledge and taking an active role to spread joy and happiness among our society. Thank You and God bless you all†¦!

Thursday, October 10, 2019

Digital Fortress Chapter 24

David Becker stood in a phone booth across the street from La Clinica de Salud Publica; he'd just been ejected for harassing patient number 104, Monsieur Cloucharde. Things were suddenly more complicated than he'd anticipated. His little favor to Strathmore-picking up some personal belongings-had turned into a scavenger hunt for some bizarre ring. He'd just called Strathmore and told him about the German tourist. The news had not been received well. After demanding the specifics, Strathmore had fallen silent for a long time. â€Å"David,† he had finally said very gravely, â€Å"finding that ring is a matter of national security. I'm leaving it in your hands. Don't fail me.† The phone had gone dead. David stood in the phone booth and sighed. He picked up the tattered Guia Telefonica and began scanning the yellow pages. â€Å"Here goes nothing,† he muttered to himself. There were only three listings for Escort Services in the directory, and he didn't have much to go on. All he knew was that the German's date had red hair, which conveniently was rare in Spain. The delirious Cloucharde had recalled the escort's name as Dewdrop. Becker cringed-Dewdrop? It sounded more like a cow than a beautiful girl. Not a good Catholic name at all; Cloucharde must have been mistaken. Becker dialed the first number. â€Å"Servicio Social de Sevilla,† a pleasant female voice answered. Becker affected his Spanish with a thick German accent. â€Å"Hola,?hablas Aleman?† â€Å"No. But I speak English† came the reply. Becker continued in broken English. â€Å"Thank you. I wondering if you to help me?† â€Å"How can we be of service?† The woman spoke slowly in an effort to aid her potential client. â€Å"Perhaps you would like an escort?† â€Å"Yes, please. Today my brother, Klaus, he has girl, very beautiful. Red hair. I want same. For tomorrow, please.† â€Å"Your brother Klaus comes here?† The voice was suddenly effervescent, like they were old friends. â€Å"Yes. He very fat. You remember him, no?† â€Å"He was here today, you say?† Becker could hear her checking the books. There would be no Klaus listed, but Becker figured clients seldom used their real names. â€Å"Hmm, I'm sorry,† she apologized. â€Å"I don't see him here. What was the girl's name your brother was with?† â€Å"Had red hair,† Becker said, avoiding the question. â€Å"Red hair?† she repeated. There was a pause. â€Å"This is Servicio Social de Sevilla. Are you sure your brother comes here?† â€Å"Sure, yes.† â€Å"Senor, we have no redheads. We have only pure Andalusian beauties.† â€Å"Red hair,† Becker repeated, feeling stupid. â€Å"I'm sorry, we have no redheads at all, but if you-â€Å" â€Å"Name is Dewdrop,† Becker blurted, feeling even stupider. The ridiculous name apparently meant nothing to the woman. She apologized, suggested Becker was confusing her with another agency, and politely hung up. Strike one. Becker frowned and dialed the next number. It connected immediately. â€Å"Buenas noches, Mujeres Espana. May I help you?† Becker launched into his same spiel, a German tourist who was willing to pay top dollar for the red-haired girl who was out with his brother today. This time the response was in polite German, but again no redheads. â€Å"Keine Rotkopfe, I'm sorry.† The woman hung up. Strike two. Becker looked down at the phone book. There was only one number left. The end of the rope already. He dialed. â€Å"Escortes Belen,† a man answered in a very slick tone. Again Becker told his story. â€Å"Si, si, senor. My name is Senor Roldan. I would be pleased to help. We have two redheads. Lovely girls.† Becker's heart leapt. â€Å"Very beautiful?† he repeated in his German accent. â€Å"Red hair?† â€Å"Yes, what is your brother's name? I will tell you who was his escort today. And we can send her to you tomorrow.† â€Å"Klaus Schmidt.† Becker blurted a name recalled from an old textbook. A long pause. â€Å"Well, sir†¦ I don't see a Klaus Schmidt on our registry, but perhaps your brother chose to be discreet-perhaps a wife at home?† He laughed inappropriately. â€Å"Yes, Klaus married. But he very fat. His wife no lie with him.† Becker rolled his eyes at himself reflected in the booth. If Susan could hear me now, he thought. â€Å"I fat and lonely too. I want lie with her. Pay lots of money.† Becker was giving an impressive performance, but he'd gone too far. Prostitution was illegal in Spain, and Senor Roldan was a careful man. He'd been burned before by Guardia officials posing as eager tourists. I want lie with her. Roldan knew it was a setup. If he said yes, he would be heavily fined and, as always, forced to provide one of his most talented escorts to the police commissioner free of charge for an entire weekend. When Roldan spoke, his voice not quite as friendly. â€Å"Sir, this is Escortes Belen. May I ask who's calling?† â€Å"Aah†¦ Sigmund Schmidt,† Becker invented weakly. â€Å"Where did you get our number?† â€Å"La Guia Telefonica-yellow pages.† â€Å"Yes, sir, that's because we are an escort service.† â€Å"Yes. I want escort.† Becker sensed something was wrong. â€Å"Sir, Escortes Belen is a service providing escorts to businessmen for luncheons and dinners. This is why we are listed in the phone book. What we do is legal. What you are looking for is a prostitute.† The word slid off his tongue like a vile disease. â€Å"But my brother†¦Ã¢â‚¬  â€Å"Sir, if your brother spent the day kissing a girl in the park, she was not one of ours. We have strict regulations about client-escort contact.† â€Å"But†¦Ã¢â‚¬  â€Å"You have us confused with someone else. We only have two redheads, Inmaculada and Rocio, and neither would allow a man to sleep with them for money. That is called prostitution, and it is illegal in Spain. Good night, sir.† â€Å"But-â€Å" CLICK. Becker swore under his breath and dropped the phone back into its cradle. Strike three. He was certain Cloucharde had said the German had hired the girl for the entire weekend. Becker stepped out of the phone booth at the intersection of Calle Salado and Avenida Asuncion. Despite the traffic, the sweet scent of Seville oranges hung all around him. It was twilight-the most romantic hour. He thought of Susan. Strathmore's words invaded his mind: Find the ring. Becker flopped miserably on a bench and pondered his next move. What move?

Wednesday, October 9, 2019

Summary of Tuesday’s with Morrie

Summary of Tuesdays with Morrie Tuesdays with Morrie, is a look a man dying from a terminal illness and how he chose to deal with his prognosis. The book was written by Morrie Schwartz’s former student, Mitch Albom. Mitch was busy with his career, but one night while watching Nightline in 1995, he rediscovered his old professor, dying with Lou Gehrig’s disease. Lou Gehrig’s disease is also known as ALS (amyotrophic lateral sclerosisis). ALS is a fatal degenerative disease of the nervous system marked by progressive muscle weakness and atrophy. It is a form of motor neuron disease. Morrie did what most people who are aging and dying usually don’t do; he decided to face death with inner dignity and he taught a young man how to live through his impending death. Morrie was a perfect example of the continuity theory. The continuity theory emphasizes that people age best when they are able to view the changes in later life inside an existing thought and behavior pattern. Aging best, in my opinion is not just how long you live, but how you live. Morrie’s behaviors were; to talk about death, maintain social connections by spending time with friends and family, remain mentally active as long as he could, write and mentor Mitch, his former student. Morrie’s thought pattern changes were to write about death, make decisions as to how he was going to live out his remaining time, and anticipate the physical limitations that would occur as the disease progressed. He believed the more you anticipated the loss of physical powers, not just because of a disease, but also because of age, that causes physical limitations, or the end of physical abilities, the easier the adjustment would be. Morrie anticipated the total end of his physical abilities. Morrie’s behaviors and thought about the changes that took place in his life and physical body was the reason he could face his journey from life to death. Anyone going in to the field of gerontology will have to deal with aging clients and the prospect of their clients impending death. Tuesday’s with Morrie brought a realization of how society talks about living, but does not deal with the unavoidable reality of dying which is something all human beings must do. Morrie did not lose his ability to love in the midst of losing his battle with ALS. It was interesting for someone to be so candid about death, how it felt to know that one is dying, and using this as a platform to share with others the journey. Morrie was the epitome of knowing how to die. He possessed altruistic qualities, the belief that acting for the benefit of others is right and good, no matter what one’s own circumstances may be. Morrie was generative in life and generative in the midst of facing his own mortality. His generative behavior was shaped by his unique life experiences, including experiences of suffering. Leaving a legacy to succeeding generations was tied to suffering experiences, to the personal and communal identities that emerged from suffering, to the importance of intergenerational and intragenerational community, and to what men believed others needed from them. Morrie told a story about a male wave that was worried about crashing into the ocean. The male wave met a female wave that was happily head toward the shore. The male wave said you are going to crash into the shore and you will no longer exist. The female wave said I am not just a wave; I am part of the ocean. Morrie did not feel he was just an individual human being, but a part of the whole universe. It will be important for anyone working with the elderly to have the ability to understand from that individual’s point of view. It also impacted me personally because death is something we all have to face one day. It’s part of every human being’s journey. Unknown, but still a road all must travel. Morrie taught Mitch how to live while he was dying. Although Morrie was dying he still felt death was a mystery. Although death is unknown to all human beings, how people choose to deal with it is a decision they can make. The unknown is a fearful thing because it is not familiar. I like Morrie’s experience because he did not deal with the mystery of death, but with the things that were known to him. He used all of the resources he had in order to deal with his situation. Morrie’s use of crystallized intelligence,; the ability of his knowledge grow by taking every piece of life wisdom he had and applied it to his journey into death. His use of semantic memory, the basic facts of life he was able to maintain, helped him to rationally think about his impending inability to speak, go to the bathroom on his own, use his hands, or walk. Morrie dealt with how he would feel; the depression that would set in and he thought about how to handle his emotions as his body shuts down. Tuesday’s With Morrie made me think about death, and how I would handle it. Now death comes in many ways; one may be in a fatal accident, natural death, which I consider unexpected; or by a terminal illness that may be quick or drag on for months maybe even years. However it comes, death remains a mystery. I hope I can deal with the known fact that all must die; and no matter how death comes, that my life counted and that I did what I was suppose to do while here, and I helped others to learn how to live by my life, and ultimately by my death like Morrie.