Finance memo Essay Example | Topics and Well Written Essays - 500 words - 1

Finance memo - Essay Example The objective of weekly loan facility was to promote liquidity in the treasury and security markets, which could result in advanced occupation of financial markets. The TALF was announced in the month of November 2008. The prime objective of this facility was to provide a funding facility to meet the needs of small and domestic businesses through the support of issuance of asset-backed securities. The TSLF is in contrast to the conventional monetary policy used by the Federal Reserve used to answer the disruptions of the credit market. TSLF creates support of liquidity for the primary dealers where they are operating. TSLF was used in contrast to the conventional interest rate policy where the Federal Reserve eyes to increase the rate of interest at which the interbank dealing takes place. The Federal Reserve had to carry out asset purchases of large scale in order to increase interest rates. (Advisers) TALF is considered as a monetary policy tool by the Federal Reserve as it was aimed at reopening of the securitization market in order to improve the access towards the credit instruments for the small and household businesses. (Brown) This has given a rise to the consumer and small business lending where the investors have gained a lot of confidence in the ability of the market to function without the support of the government. It was noticed that by March 2009, the percentage of purchase of the asset backed securities using TALF was around 60%.

Decriptive Writting Essay Example | Topics and Well Written Essays - 500 words

Decriptive Writting - Essay Example It matters not what the weather is outdoors, for in my haven, I begin each morning gazing at blue skies. No matter the outdoor seasons, I don't need slippers in my comfort zone for I pad about with my feet warmed by lush mauve cotton. I sit each morning in my sanctuary listening to the birds chirp just outside my window. If I close my eyes though, I can let them in. Once in, the birds pick their place in my haven and wish me a good day with their chirps. Comforting scents of coffee, cinnamon and butter slowly waft in as I rest my head on a couch cushion. I hear determined footsteps through my sky. My daughter is awake and getting ready for school. A glance to my right reminds me how privileged I am to be the mother of this remarkable woman. In this room she lives as well. My right wall is adorned with the proof of her superiority Honor roll, first place in science six years in a rowvolleyball team recognitions. All of these things surround the pictures of my magnificent seventeen year old creation. Only last night, in the evening sky I visited with my instruments. There they have sat for years waiting for my touch. I wonder if they miss my touch and the music we made together.

Epiphany Trigger and or contrast Essay Example | Topics and Well Written Essays - 500 words

Epiphany Trigger and or contrast - Essay Example This paper compares what caused my epiphany and what triggered Gabriel to have his epiphany in â€Å"the dead† James Joyce. My epiphany was brought about by a discussion held with some of my friends. This discussion evolved around the matters that are affecting the country today. The matters ranged from war to the resent attacks on gay rights. My stand on these matters seems always to be in contrast to what my friends seem to believe in or think this is right and ethical. The discussion had me thinking a lot about my views on these matters. I saw the overwhelming evidence that was against me, yet I maintained my stand. One of my friends talked to me and advised that I deeply reflect on my life and what I stand and believe in. He said that somewhere inside me there is a position, which is same views as the rest of my friends’ and I just had to go and think critically regarding the matter. This point provided my turning point and thus triggered my epiphany (Klein 22). Gabriel’s epiphany in â€Å"the dead† by James Joyce occurs when he and his wife attend a dinner party, which results in an epiphany for both Gabriel and his wife. The main character, James, at the end of the story, experience epiphany or a self-realization, the set of the external circumstances at the party manage to focus attention on his futility and the meaningless of his life. At the very end of the story, Gabriel’s epiphany takes place Greta tells him about the boy that she fell in love with; who died from pneumonia after a long wait in the snow so that the boy could see her for one last time. The story touches him greatly and manages to open his mind as he contemplates about himself, his behavior, and his words. He conceptualizes the past, and the future all within that moment he even sees his wife differently (Klein 23). In both cases, the epiphany is brought or triggered by people close to the

Japanese art influence on Western culture Essay Example | Topics and Well Written Essays - 750 words

Japanese art influence on Western culture - Essay Example Throughout history, Japanese Art has had a significant influence on Western Culture. The exposure of Japanese to the economic opportunities in the West, and an influx of European philosophies, and culture into Japan have reversed the otherwise classic isolated Japanese artists. The debut of Japanese art and civilization in the West led to the coining of the term â€Å"Japonism,† which recognizes the influences of the Japanese art in the Western society. Genova indicates that Japonism was mainly promoted by the ukiyo-e form of art (453). This paper explores the works of Japanese artists Hosoda Eishi and Ando Hiroshige and their influence on the Western culture. The Snowy Day, Nihon-Bashi (1840-1842) Ando Hiroshige’s Snowy Day, Nihon-Bashi, a woodblock print done in the early 1840s, highly influenced the American culture barely two decades after its production. The art stored in The Minneapolis Institute of Arts, inspired the works of James McNeill Whistler. Skeen avers t hat the American-born artist, based in Britain took after the Japanese, and his art, done in 1862, greatly resembled the former’s work (138). The Japanese art contributed to the development of modern Western architectures, which were reminiscent later in the Industrial Revolution. The Japanese art’s depiction of the boat, rejuvenated the boat construction industry, and enhanced the construction of waterways such as the canals and bridges built in the West in the second-half of the nineteenth century. The River of the Heavenly Dragon (1833-1834) The Japanese art is a woodblock print that greatly influenced the widespread use of small water vessels in Europe and America. Whistler’s The Punt (1861) is a replica of the small boat that was made in the likeness of the Japanese art’s impression of the vessel. The Hiroshige art influenced the growth of canoeing activities at the coast of most Western countries during the second-half of the 1800. The Punt substant ially enhanced paddling activities on the West’s coastal waters in as much the same way as the Chinese dragon did in early 1800s, though the Westerners eventually turned it into sport. The Geisha Itsutomi of Hosoda Eishi (late 1700 to early 1800) The Geisha Itsutomi of Hosoda Eishi is believed to have had a significant influence on the Western culture of dressing in lengthy frock. Replicated in James Whistler’s â€Å"The Princess in the Land of Porcelain† (1863-1864), Itsutomi’s tall, slim, and an attractive upright posture of a beautiful woman clutching a shamisen plectrum, was a unique attribute of a moral woman of the ancient Japanese society. The clear portrayal of the art in a limited palette, with a plain background appears to mirror the essence of an art that advocates woman decency in the early Western society. According to Skeen, most of the cities were grappling with the problem of immorality caused by the high rate of joblessness (138). In ligh t of this, the Japanese art rejuvenated the culture of conservatism and human simplicity in the wake of radical economic transformations in the West. Kawaguchi (1857) Fourth, Ando Hiroshige’s woodblock print referred to as the Kawaguchi (1857), influenced the Western culture, and most likely contributed to the design of James McNeill Whistler’s Nocturne: Blue and Silver - Chelsea (1871). The Japanese art depicts an attractive scene of the landscape, viewed from an aerial perspective. The art influenced the Western society’s efforts to conserve natural resources, as the impending Industrial Revolution of the late 1800s threatened the existence such beautiful scenes (Skeen 138). The Hiroshige print, also captures the workers paddling their vessels up the river with logs towards the milling point. These human activities were later typical of the economic activities of the West, a few decades later. The West eventually embarked on proper exploitation of the rich for est resources for use in the paper industries, building and construction and

Design and creative enterprise Essay Example | Topics and Well Written Essays - 3500 words

Design and creative enterprise - Essay Example Graphic designers have to know all these things about the art of graphic design in order to operate competitively in the current industry (Heller and Fernandes, 2010). The graphic design industry is a fun and creative one. Being a graphic designer enables one to spend the whole day doing what he laves to do. The industry is also quite a lucrative one as it is possible to earn a lot of money from the designs. It is possible for graphic designers to work in a variety of environments. Many graphic design graduates normally find work in companies that deal specifically with the field of graphic design. These companies include design consultancy firms and branding agencies, publishing, marketing and communications companies (Gold, 1995). However, with the introduction of PCs into the industry, the shift is quickly changing and more graphic designers are opting to work independently. The innovation of new graphic design software that is easily available has also contributed a great deal to the increasing number of independent graphic design enterprises and free lance jobs. The graphic design business is easy to scale and one can work with as much flexibility as he wishes (Foote, 2004). Graphic Design Business Graphic design, regardless of whether it is practiced as a large enterprise or as a freelance job, has an important place in the social scene. It can be used to communicate a particular social ideal. It is also used by many business people to attract clients or consumers. It is used as a motivational tool for political campaigns. Graphic arts is also used in travelling guides to help people find their way in places that they do not know (Landa, 2001). In other words, graphic design does much more than just make things look pretty. It is an audience centered approach of visual communication and it is always geared towards meeting all of the clients needs. This is the ideal design practice that helps in the protection of creative values and enables a creative prof essional set up his design business (Goldfarb, 2006). In order to meet all of the clients’ needs, the professional designer has to know the intended audience very well. The ideal design practice requires graphic designers to fully understand the audience so as to be as effective as possible when they are communicating their clients’ ideas (Heller and Fernandes, 2010). This means that he must analyze all relevant data about the audience, including their class, education level, gender, buying habits, favorite television shows, personal traits and many more. The designers then use this psychographic and demographic information to determine what exactly it is that the audience perceives (Foote, 2004). A successful graphic design enterprise does not only rely on the understanding of the audience, but also on the grounding of fine art and creativity which is combined with ample technical knowledge. This technical knowledge encompasses special processes, digital file presenta tion, paper stocks, quality control printing inks and troubleshooting. The ideal design process is a combination of these technical skills as well as creative and research skills. A graphic designer wanting to start his own business must therefore ensure that he has all the technical and non-technical materials he needs to ensure that his business starts off on the right note (Gold, 1995). How to start the graphic Design Business Like any other business, a person

The theory of Initial Ocean and atmosphere Essay Example for Free

The theory of Initial Ocean and atmosphere Essay In 1953 Stanley Miller put the atmosphere consisting of hydrogen, methane, ammonia and steam to the experiment with electricity discharges. At that some of the numerous amino acids forming albumen were generated. However he succeeded to get only four of twenty amino acids essential for any life-forms to appear. Even in fifty years scientists are still unable to get experimentally all the twenty amino acids needed under conditions that can be called possible. Miller supposed that the initial Earth atmosphere was similar to that inside his experimental camera. Why? He and his colleague expressed the reason later:†Synthesis of biologically important compounds takes place only under restoration conditions (without any free oxygen in atmosphere)†. But according to his opponents oxygen is essential for the beginnings of life on Earth. The difficulty arisen is described by Hitching as following: â€Å"If there was any oxygen in the air the first amino acid would never arise and if there wasn’t it would be destroyed by the Space radiation. That’s highly interesting, Hitching says, that during Miller’s experiment with electricity discharges the four amino acids got survived only because they were taken out of the area of the discharges. If they continued to be there the discharge would decompose them. Supposing the amino acids to somehow get to the oceans and to escape the solar radiation of atmosphere there. And what then? Hitching explains: â€Å"Under the water cover there is not enough energy for the activation of the following chemical reactions; the water itself hampers the synthesis of complex molecules†. Chemist Richard Dickerson considers the following:† It’s hard to imagine polymerization taking place in the initial ocean, because the presence of water assists depolymerization only†. Biochemist George World agrees with the above saying:† It’s much more likely for the spontaneous dilution to happen in water â€Å". All the arguments given above clearly contradict to Stanley Miller’s theory. Yet, it’s still the only one explaining the reality we have.

Campbell Soup Company

Campbell Soup Company Campbell Soup Company (Campbell or the company), together with its consolidated subsidiaries, is a global manufacturer and marketer of high-quality, branded convenience food products. Campbell was incorporated as a business corporation under the laws of New Jersey on November 23, 1922; however, through predecessor organizations, it traces its heritage in the food business back to 1869. The companys principal executive offices are in Camden, New Jersey 08103-1799.Kimball is a brand or a product line of sauces that was established in Malaysia in the year 1970s under Campbells company, Kimball is a well-known brand in Malaysian homes. Unprecedented inflation and difficult economic climate world wide have created the most challenging cost environment since Kimball established. All Kimball sauces are specially prepared with a smooth, thick richness that is naturally tasty not too sweet, sour or vinegary. Kimball Sauces are available in Chili Sauce, Tomato Ketchup, Oyster Sauce and Thai C hili Sauce. Current Marketing Situation:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In fiscal 2008, inflation, on average has been significantly higher than previous years. Therefore Kimball is facing a decline in terms on production, this was due to the decreasing demand for Kimball brand sauces, the main company does not stimulate awareness towards existing and new customers by doing advertisements like commercials and etc. Some changes in commodity prices, interest rates and foreign currency exchange rates also affect the decline of the demand for Kimball sauces. Therefore our main objective is to make our products more broadly available in existing and new markets by targeting to boost our sales up to 20% in 3 years time. Situation Analysis: INTERNAL ENVIRONMENT MISSION STATEMENT To win in both the marketplace and the workplace with integrity as the country most extraordinary food company.In order to win the marketplace,we should boost our Kimball product sales,here our company will stress on re-packaging the product,that is Kimball chilli sauce. OBJECTIVE Make our products more broadly available in existing markets, and to boost our sales of Kimball sauce by 20% in 3 years time. We also determine to create awareness of customers about Kimball in Malaysia. EXISTING CUSTOMER In most of the Kimball markets, sales activities are conducted by the companys own sales force distributor arrangements. In Malaysia, the companys products are generally resold to consumers in retail food chains, discounters, merchandisers, supermarket, convenience stores, hypermarket and others similar retail stores. Households, Teenagers also loves to eat food with dipping in Kimball sauce. ORGANIZATIONAL STRUCTURE HARVEY GOLUB Chairman of Campbell Soup Company, Retired Chairman and Chief Executive Officer of American Express Company(BOARD OF DIRECTORS) DOUGLAS R. CONANT President and Chief Executive OfficerDOUGLAS R. CONANT President and Chief Executive Officer of Campbell Soup Company 3 JERRY S. BUCKLEY Senior Vice President Public Affairs GEORGE DOWDIE Senior Vice President Global Research Development and Quality EXTERNAL ENVIRONMENT COMPETATIVE ENVIRONMENT Kimball brands experience various competence from others sauces brand such as Maggie, Life, Nyoya, Yeos.These competitors account a higher market share compare to Kimball,Maggies own 41% market share,Life sauces owned 24%,Nyoya owned 9% whereas Kimball owns 22% market share .These potential competitors would be a threat to Kimball,they are ahead of Kimball interms of promotional strategies and creating awareness for their products. FESTIVE SEASONALITY Demand for the companys products is somewhat festive seasonal, with Chinese New Year, Hari Raya,Gawai festive,X-mas usually accounting for the highest sales volume due primarily to demand for the sauce products.The production of the sauces is rising within this seasons. POLITICAL AND LEGAL ENVIRONMENT All products of Kimball must be Halal, hence the products must be approved by the JAKIM. The labelling must include ingredient and nutrition information of the product. As long as the business procedure of Kimball products are subjected to the Malaysian government laws it will not effect the production of Kimball sauces. SOCIOCULTURAL ENVIRONMENT Our research shown that more than 80% of Malaysians likes to eat their food with sauce, and so sauces are favourable among Malaysians.Mostly the consumers would experience great food tasting and satisfied by eating food such as fried chicken,hotdogs and etc with chilli sauce. SWOT ANALYSIS: STRENGTH Kimball brands consistantly produces high quality, great tasting sauces,the ingridients use is choose based on quality, e.g they choose the best quality of chilli to produce the Kimball chilli sauce. Kimball brands also uses strict production guidelines to ensure fine quality for the sauces products. Kimball achieve International standards(ISO 9000) which is approved world wide n trusted to produce standard sauce that follows the strict guidelines of ISO. Kimball sauce is mainly cheaper than other brands, tastier than other brands, This will be an advantage for Kimball to boost their sales in the recent market as the price of Kimball sauce is affordable and cheap compare to the other brands such as magggie, nyonya, life etc. WEAKNESSES Kimball looses credit compare to other sauce brands is due to lack of advertisements to create awareness among customers in the recent market which other competitors are always creating new advertisements to instill awareness of their product.Kimball also hasSlow growth and low market share compared to the competitors,this was concluded from the questionnaire data. Another factor that is too many product line produce by its main company Campbells ,such as Chunky meatballs,supper bakes meal kits,tomato juice etc that makes the company of its own emphasis less to Kimball sauce.Recently Kimball sauce is also facing a decline stage whereby the profit from sales is less than previous years. OPPORTUNITIES A growing interest among teenagers to eat most of their food with sauce and trends that over 95% people likes to eat food with sauce.Continuing consumer interest in low price but at the same time has the quality taste that meets the satisfaction of customers. THREATS The potential for the large financial resources competitors who can invest more in promotion and advertising will have a threat towards Kimball sauce.Economic downturn or inflation that might affect sales, poor economic condition might affect the demand for Kimball sauce.Constant increase of crude oil price, rising production cost may affect the production of sauces.Main competitor like Maggie, Life, Nyoya offers great range of sauce products with a competitive price and promotional strategies. Marketing Objectives To increase 20% of Kimball market share, from current 22% to 42% in 3 year times. To create awareness among public toward Kimball Sauce Product. Current Market Share of Kimball Sauce Marketing Strategies Target Market and Positioning the Product Target Market:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Consumer Marketing: Kimball will continue to target its existing consumer market. The primary consumer target market for Kimball can described as follows: Demographics: Male and female in all ages Especially housewife Media Habit:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The target market usually get their news from television, newspaper, billboards, and radio. Organizational Markets:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In the past, Kimball has targeted the market in supermarket and pasar raya. To increase its distribution and sales of its products, Kimball will target the following in the future: Hypermarket in Malaysia Supermarket in Malaysia Cold storage in Malaysia Restaurant Fast-food outlet The hypermarket within Malaysia such as Boulevard, Ta Kiong, and Tesco. These hypermarkets contribution a lot to market share of Kimball sauce   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The fast food outlet in Malaysia such as KFC, Mc.Donald, Sugarbun, and Marrybrown use to be a very important target market to increase our sales. These fast food outlet sell burger, fried chicken, and French fried, these food will taste better when eat with sauce. The fast food outlet will tend to use Kimball sauce as the sauce that provide to the consumers. Positioning the Product:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kimball offers the highest quality sauce with good taste and variety of choices to satisfying all type characteristics of consumer. Its make from fresh chili and no preservative added. Kimball has developed its product, packaging, pricing and promotion to communicate an excellent and convenience ways to have delicious of chili sauce. This positioning is thus supported by all its marketing strategies. Product Strategies Product Strategies for Kimball sauce existing product.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Currently, Kimball has 7 lines of existing products, emphasis on chili sauce. Those type of packaging still quite complicated and not so convenience for consumer to use. Kimball also got other type of product beside chili sauce. Product Strategy of Kimball New Product To broaden its coverage in the market and to meet its sales objectives, Kimball has to introduce an additional new product packaging. A new product packaging will be introduce:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kimball Gorgeous/Dignity: This product will be different from existing products in term of packaging differences. This new sauce bottle packaging design to be look gorgeous and dignity which different with all of the existing sauce bottle. Beside that, we also create another packaging: New Kimball Squeeze Convenience which enable consumer to use it easily. The New Kimball Squeeze Convenience consists of both top and bottom flat surface.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Kimball Gorgeous/Dignity use to attract consumer in modern lifestyle. Consumers today prefer something look gorgeous and high class than something that look normal to them. The New Kimball Squeeze Convenience easy to squeeze and both flat surface enable consumer easy to put. Pricing strategy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pricing is the moment of truth-all of marketing comes to focus in the pricing decision from Raymond corey.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pricing strategy is very important in all market. This is because pricing strategy determines the future of the business and also to attain the objective company, whether the price we set will attract customers or not. Beside that the price we set should affordable and acceptable to the customer so the customer can afford buy our brand product. For example company sauce Maggie set the price around Rm2.40 for their sauce so to encourage people buy the Kimball product the price we should set must affordable and acceptable to the customer for example Rm 2.30 to our Kimball sauce. Before we set a price for product, we have to know what customers reaction to our products price. Is it worth to pay this sum to purchase this product or not? Beside that, customer value perception such as business to customer which is mention that the product value should low price, high quality however, business to business mention that value should increase revenues, decrease costs and decrease risks.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Due to our research to Kimball sauce, so many people think that Kimball sauce is a same taste with another sauce such as life, nyoya, Maggie and another brand so nowadays probably people prefer buy the sauce without choosing the brand it is because in they mind all sauce is same so no need to think too much to make a decision beside that, some consumer also think that Kimball sauce offer high price to their product. From the research have we done. The statistic of Kimball sauce and another brand sauce mention that, the price of value packs of one bottle sauce almost the same price compare to another brand sauce this is a type of pricing strategy which will give customer impression error when they choose the sauce.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kimball sauce should come out with a series of value packs, Which is the price should reasonable and attractive for example the price we should set is around Rm 2.10 to Rm 2.30 in all market so the people will feel more likely to consume it, It is because the price are not too higher so that everyone can buy it so Kimball sauce can increase their sales and gain reasonable profit. Promotion Strategies   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kimball will use mainly advertising and sales promotion to promote its products to the public. Billboards will be created and put at the roadside to create awareness among public towards Kimball sauces product. A television program Cook With Top Chef will be taken. In this program, Kimball sauce will be use to cook and as a seasoning. Therefore, in order to help our new and existing product to success in the marketing objectives, additional promotional activities are introduced. These include the following: Television and Radio Television as a media is also a main role in helping businesses to grow. Everyday we see hundreds of advertisements shown on television. This is because advertising there is really helpful in getting the customer to be aware of new or existing products in the market. Radio advertisements is also proven to be effective where they use local celebrities to promote their product via voice. That is why we kept on hearing repetitive jingles and slogans on air. Plus, advertising on radio is far more cost saving rather than to advertise on television. Kimball advertisements will be shown on air in one year time. Sponsorship. Kimball will attempt to sponsor in several activities which are being held in cities. The advantage of sponsorships is that they provide visibility for the product while at the same time showing that the company supports activities of interest to the target market. Gift certificates and hampers are given to winners and participants of the activities. Sponsorship can also create brand awareness among the public while getting free publicity in the newspaper. Billboards Billboards are also one of the common method used by marketers to market their product. Normally billboards are found at bridges or near the roadsides so that consumers can easily spot it and aware of what are the message that is trying to be sent from those billboards. Nowadays marketers use a lot of funny ads to add more commercial value to their advertisement. This is to make sure that potential buyers can remember the product that is being advertised. Bus advertisements This method of advertising is one of the oldest method used to promote products. Since buses go round and round the city every day, with a catchy slogan or pictures, potential buyers can easily be attracted to it and buy the advertised product. Contest and voucher coupons Contest and voucher coupons are normally used by marketers to attract customers to participate and get to the product better. Normally, questions asked in the contests are mainly about the advertised products. Voucher coupons is another powerful mean of advertising whereby the act of giving out discount coupons is actually encouraging customer to buy the product because it is likely to be cheaper than other rival products. Sampling. By giving samples of Kimball products at selected venues, it will provide an opportunity for prospective customers to become aware of the product and taste the product. Fried Nugget and eat with Kimball chili sauce or tomato sauce is given to consumer to taste on it. Example of venues: Supermarket/ Hypermarket. Activities held in pasar raya. Activities held in education institutions. Premium. Free gifts such as containers. With every purchase of 2 bottle of Kimball Gorgeous/Dignity will free one container. With every purchase of 2 bottles Kimball Squeeze will free one luxury container. Promotion pack. With every purchase of Kimball Gorgeous/Dignity will be free one small bottle 30gram of Kimball sauce. Supply Chain Strategy Beside, increasing market share through promotional strategies, distribution also play an important role in develop marketing strategies, which is supply chain strategies. Kimball would distribute their sauces through distribution channels. Distribution channels perform a number of functions that make possible the flow of Kimball sauces from the producer to the customer. Kimball will still remain its distribution channel strategy. Distribution channels include distributor (who sells to retailers), retailers (who sells to end consumer), advertisement used for consumption goods. The flow of Kimball sauces is from their producer or manufacturer to four or five distributors or wholesalers. These distributors then sell to many retailers such as hypermarket, supermarket, grocery store, and fast-food restaurant. The retailers in turn each sell the sauces to up to thousands of customers.